SEO Specialist
Skills
About This Role
Key Responsibilities
Conduct keyword research and analysis to identify opportunities for content optimization.
Implement on-page SEO strategies, including metadata, internal linking, and schema markup.
Perform technical SEO audits and collaborate with developers to resolve issues (site speed, mobile-friendliness, crawlability, indexing).
Manage off-page SEO activities, including link-building and digital PR strategies.
Track, analyze, and report SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrens.
Stay updated on search engine algorithms, trends, and best practices.
Collaborate with content creators to develop SEO-driven content strategies.
Monitor competitors and industry benchmarks to identify new opportunities.
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