SEO Specialist (AI Search & GEO Focus)
Skills
About This Role
Overview
- We are seeking a Highly Expert SEO Specialist to lead our search strategy into the next era of discovery.
- You are more than a traditional search expert; you are a pioneer who has already cracked the code on Generative Engine Optimization (GEO).
- Your mission is to ensure our brand is not just a "blue link," but the primary answer provided by AI.
- 🎯 Key Responsibilities
- **Own AI Visibility:**
- Develop strategies to secure placements within Google’s AI Overviews (SGE), Perplexity, and ChatGPT Search.
- **LLM Optimization:**
- Optimize content structure, entities, and citations to align with how Large Language Models retrieve and summarize information.
- **Authority Building:**
- Lead aggressive E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) initiatives to establish the brand as a "definitive source."
- **Semantic Architecture:**
- Move beyond keyword density to master entity-based SEO and intent-driven content clusters.
- **Technical SEO:**
- Oversee advanced Schema.org implementation and Knowledge Graph integration to improve machine readability.
- **Performance Monitoring:**
- Track "Share of Model" and AI citation rates alongside traditional rankings and traffic.
- 🛠 Required Expertise
- **10+ Years in SEO:**
- A proven track record of navigating major algorithm shifts (Pandas, Penguins, and Core Updates).
- **GEO Mastery:**
- Practical experience in "Generative Engine Optimization," specifically increasing "Information Density" and "Citation Strength."
- **Advanced Analytics:**
- Expertise in GSC, GA4, and emerging AI-tracking tools to measure visibility in non-traditional search.
- **Technical Depth:**
- Deep understanding of how crawlers and LLMs interact with JavaScript, API-driven content, and structured data.
- **Strategic Writing:**
- Ability to guide content teams to write for both human readers and AI synthesis engines.
🚀 The Ideal Candidate
- \|
- **You are a scientist:**
- You run independent tests to see what triggers AI citations.
- **You are adaptable:**
- You view AI search not as a threat, but as a massive opportunity for early movers.
- **You are a leader:**
- You can translate complex AI search shifts into clear, actionable C-suite reports.
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