SEO, AI Search & Web Development Specialist

Overview

Key Responsibilitiesseo & Organic Search

• Develop and implement complete SEO strategies to increase organic traffic, rankings, leads, and sales.
• Conduct keyword research, competitor analysis, search-intent mapping, and content-gap analysis.
• Manage on-page SEO, including titles, meta descriptions, headings, URLs, internal linking, image optimisation, and content structure.
• Perform technical SEO audits and resolve crawling, indexing, duplication, broken links, redirects, canonical tags, and sitemap issues.
• Improve website speed, mobile usability, Core Web Vitals, and overall user experience.
• Build ethical backlink and digital-authority strategies.
• Monitor rankings, traffic, conversions, and SEO performance.

AI Search, LLM SEO & GEO

• Optimise websites and content for ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, and other AI-powered search platforms.
• Develop Generative Engine Optimisation and LLM SEO strategies.
• Improve brand visibility, mentions, citations, and recommendations across AI-search platforms.
• Build clear entity signals through structured content, schema, trusted profiles, and authoritative online mentions.
• Create AI-friendly content structures using FAQs, summaries, expert information, statistics, and clearly organised answers.
• Monitor how AI platforms describe and recommend client brands.
• Strengthen E-E-A-T signals, brand authority, and online credibility.
• Track emerging developments in AI search and adapt strategies accordingly.

Web Development & Maintenance

• Develop, update, and maintain websites using WordPress, WooCommerce, Shopify, or similar platforms.
• Create landing pages, service pages, campaign pages, blogs, and product pages.
• Customise website themes, layouts, templates, and plugins.
• Make basic to intermediate HTML, CSS, JavaScript, and PHP changes.
• Ensure websites are responsive, secure, fast, and user-friendly.
• Install, configure, and troubleshoot plugins, forms, tracking codes, pixels, and third-party integrations.
• Manage website backups, updates, migrations, staging environments, and security checks.
• Fix technical issues, broken layouts, mobile display problems, and website errors.
• Support domain, hosting, DNS, SSL, email, and website migration requirements.
• Coordinate with advanced developers when custom backend or complex development is required.

Analytics, Tracking & Reporting

• Set up and manage Google Analytics 4, Google Search Console, Google Tag Manager, and conversion tracking.
• Implement Meta Pixel, Google Ads tracking, WhatsApp tracking, lead-form tracking, and other marketing tags.
• Create monthly reports covering rankings, traffic, leads, conversions, technical improvements, and AI-search visibility.
• Analyse website behaviour and identify opportunities to improve conversion rates.
• Monitor traffic drops, technical errors, indexing problems, and algorithm updates.
• Provide clear recommendations to clients and internal teams.

Requirements

• Minimum **3 years of experience** in SEO, technical SEO, website development, or a similar digital role.
• Strong experience with WordPress and website management.
• Good knowledge of WooCommerce and Shopify.
• Proven experience improving organic traffic, rankings, leads, or online sales.
• Strong understanding of technical SEO, local SEO, on-page SEO, off-page SEO, and content SEO.
• Practical knowledge of AI Search, LLM SEO, GEO, Google AI Overviews, ChatGPT, Gemini, and Perplexity.
• Experience with Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, Semrush, and Screaming Frog.
• Knowledge of HTML, CSS, JavaScript, and basic PHP.
• Experience with schema markup, structured data, redirects, sitemaps, robots.txt, and canonical tags.
• Ability to create and optimise landing pages.
• Understanding of hosting, domains, DNS, SSL, backups, and website security.
• Strong analytical, troubleshooting, and problem-solving skills.
• Ability to manage multiple client websites and meet deadlines.
• Excellent written and spoken English. Arabic is an advantage.
• UAE experience is preferred.
• Portfolio, live website examples, and SEO case studies are required.

Preferred Skills

• Experience working with marketing or media agencies.
• Experience managing SEO for F&B, hospitality, healthcare, retail, and service-based businesses.
• Knowledge of conversion-rate optimisation and user-experience improvement.
• Experience with Elementor, WPBakery, Gutenberg, or similar page builders.
• Understanding of CRM, WhatsApp, email marketing, and lead-generation integrations.
• Experience with website migrations and multilingual SEO.
• Knowledge of Arabic and English SEO for UAE and GCC markets.
• Basic graphic-design or image-optimisation skills are an advantage.

What We Offer

• Opportunity to work with established brands across the UAE.
• Exposure to multiple industries and digital platforms.
• Professional and creative agency environment.
• Opportunity to work on SEO, AI search, website development, and digital-growth projects.
• Career growth within a fast-growing media and marketing agency.
• Competitive salary based on experience and qualifications.

How To Apply

• Please send the following:
• Updated CV
• Portfolio of developed websites
• SEO case studies
• Examples of ranking or traffic improvements
• Expected salary
• Notice period and availability to join
• Pay: From AED4,000.00 per month