Senior Web Analytics & CRO Specialist

Role overview

Analytics implementation and measurement

• Implement, configure, audit, and troubleshoot GA4 and GTM tags, triggers, events, parameters, and conversions.
• Own tracking plans, event taxonomies, naming conventions, data-layer requirements, and QA checklists.
• Measure journeys from landing pages and registration through qualification, quotation, checkout, payment, and purchase.
• Validate browser-side, cross-domain, consent-aware, and, where appropriate, server-side tracking.
• Use GTM Preview, GA4 DebugView, browser developer tools, and transaction reconciliation to identify missing, duplicated, misattributed, or inconsistent events.
• Conduct release regression testing as digital journeys and applications evolve.

Behavioral analytics and journey diagnostics

• Configure and analyze behavioral analytics platforms such as Hotjar, Microsoft Clarity, FullStory, Contentsquare, or equivalents.
• Use recordings, heatmaps, feedback, funnels, and segmentation to find abandonment points and usability friction.
• Distinguish genuine customer experience issues from instrumentation defects and provide prioritized recommendations to Product, UX, and Engineering.
• Apply privacy safeguards and masking to protect sensitive customer information.

CRO and experimentation

• Develop evidence-based hypotheses and measurement plans for A/B tests and controlled experiments.
• Support experiment implementation, targeting, QA, success and guardrail metrics, and interpretation.
• Work with VWO, Optimizely, AB Tasty, or equivalent experimentation platforms.
• Consider sample-size requirements and statistical reliability, maintain a prioritized CRO backlog, and validate post-release impact.

Data quality and enablement

• Establish tracking standards, UTM governance, acquisition-source measurement, and conversion quality controls.
• Investigate discrepancies between GA4, marketing reports, and backend transaction systems.
• Use SQL and BigQuery where required to validate GA4 exports, analyze journeys, and support BI datasets.
• Document implementations, specifications, audit findings, procedures, and QA processes; deliver knowledge-transfer sessions to internal teams.

Essential requirements

• At least five years of hands-on technical web or product analytics implementation experience.
• Advanced practical GA4 and Google Tag Manager implementation and debugging experience.
• Ownership of event tracking, data-layer design, tagging specifications, conversion measurement, and implementation QA.
• Current, verifiable Google Analytics certification; provide evidence with the CV.
• Working knowledge of JavaScript, browser developer tools, HTTP requests, and web tracking fundamentals.
• Hands-on experience with at least one behavioral analytics platform and one A/B testing or experimentation platform.
• Ability to investigate tracking defects, validate transactional conversions, and produce prioritized recommendations.
• Experience collaborating with frontend/backend developers, Product, UX, and external technology vendors.
• Strong analytical thinking, troubleshooting, technical documentation, and stakeholder communication skills.

Preferred qualifications

• Transactional eCommerce, insurance, financial services, or self-service digital product experience is preferred.
• SQL, BigQuery, GA4 export analysis, or Power BI integration experience is preferred.
• Familiarity with Adobe Analytics, Tealium, Amplitude, Mixpanel, consent management, or server-side tagging is preferred.
• Additional Google Tag Manager, experimentation, or product analytics certifications are preferred.

Expected deliverables and fit