Digital Marketing & Digital Channels Expert

About the Role

Key Responsibilities

• Own and optimize corporate websites, landing pages, microsites, social media accounts, search presence, and other digital properties.
• Manage website content, CMS publishing, metadata, redirects, indexing, sitemaps, structured data, and bilingual page quality.
• Develop and execute SEO and GEO initiatives to improve organic visibility across Google and AI-powered search and discovery platforms.
• Conduct Arabic and English keyword research, search-intent analysis, competitor research, and content optimization tailored to each audience.
• Plan, execute, and optimize paid digital campaigns across relevant advertising platforms, monitoring performance against agreed business objectives.
• Manage social media channels, content calendars, publishing, community engagement, and channel-specific optimization.
• Use AI tools and automation to improve research, content production, reporting, campaign workflows, and repetitive marketing tasks.
• Own marketing analytics, including GA4, Google Tag Manager, Google Search Console, conversion tracking, and performance dashboards.
• Analyze performance data, identify opportunities, investigate issues, implement improvements, and verify their impact.
• Collaborate with developers, product teams, designers, agencies, and subject-matter experts to deliver website and marketing enhancements.
• Monitor website health, technical SEO, page speed, broken links, user journeys, and conversion performance.
• Produce regular performance reports with measurable results, insights, and actionable recommendations.

Requirements

• Bachelor's degree in Digital Marketing, Marketing, Communications, Business, Information Systems, or a related field.
• Minimum of 7 years of relevant digital marketing experience, including substantial hands-on execution.
• Demonstrable experience independently managing websites, SEO, social media, paid media, and marketing analytics.
• Proven, hands-on SEO and GEO experience, supported by specific examples and measurable improvements in search visibility.
• Experience managing website content, landing pages, metadata, indexing, redirects, sitemaps, structured data, and technical SEO requirements.
• Practical experience using AI tools and automation to improve marketing workflows and operational efficiency.
• Strong working knowledge of GA4, Google Tag Manager, Google Search Console, conversion tracking, and dashboard reporting.
• Excellent Arabic and English writing, editing, and search optimization skills, with an understanding of local search behavior and audience intent.
• Ability to troubleshoot unfamiliar technical or marketing problems, research solutions, coordinate implementation, and verify outcomes.
• Experience collaborating directly with technical and business stakeholders to deliver digital improvements.
• Strong analytical thinking, ownership, adaptability, and the ability to work independently in a fast-paced environment.

Preferred Skills and Tools

• Experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and social media publishing platforms.
• Familiarity with SEO tools such as Semrush, Ahrefs, and Screaming Frog.
• Experience with CMS platforms, basic HTML/CSS, landing-page optimization, and structured data.
• Knowledge of Looker Studio, Power BI, Hotjar, or Microsoft Clarity.
• Experience with AI-assisted content workflows, prompt engineering, and lightweight automation.
• Saudi Arabia or GCC market experience; exposure to technology, healthcare, government, or B2B/B2G environments is an advantage.

About Astek Middle East