Senior Specialist - Sport Specialist Accounts
Role Overview
Drive profitable, sustainable market-share growth across the assigned Sport Specialist portfolio, including Golf, Motorsport, Running, and other sports.
Key Skills for This Role
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Role purpose
Drive profitable, sustainable market-share growth across the assigned Sport Specialist portfolio, including Golf, Motorsport, Running, and other sports.
Key responsibilities
- Own portfolio growth strategy across GCC and LENA, aligned with global and regional priorities and account plans.
- Build stakeholder relationships and represent accounts and categories across functions.
- Negotiate and implement plans for trade terms, pricing, and marketplace management.
- Onboard partners, shape product assortment, and develop a marketing calendar for campaigns, launches, and limited editions.
- Grow market share with local and global teams; drive sell-through through data analysis, replenishment, and activations.
- Visit stores to check points of sale against adidas guidelines; manage partner communications and tasks.
- Monitor customer and competitor activity and ensure partners comply with wholesale agreements and contracts.
Key relationships and KPIs
Key relationships include partners, Brand Activation, Omnichannel, Customer Service, Finance, Supply Chain, and Hub.
KPIs include net sales, profitability, RFC, conversion, market share, sell-out, and new partner onboarding.
Knowledge and experience
- Proven sales experience and strong business development skills.
- Strong written, verbal, and presentation skills; ability to influence and align cross-functional teams.
- Strong Sport Specialist channel knowledge, especially Golf, and genuine interest in other sports.
- Understand local markets, consumers, accounts, and commercial needs; analyze data to support decisions and execution.
- Relevant university degree and at least 3 years of sales experience; retail experience preferred.
- Sports or fashion background preferred.
Tools and language
- Outlook and Word: advanced; Excel and PowerPoint: intermediate to advanced.
- English: fluent.
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