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Director B&M EMC

adidas
Dubai, UAE
Full-time
Director
Onsite
Discovered 4 days ago
Buying strategy and executionAssortment planning and range selectionForecasting and Open-To-Buy planningIn-season tradingEcommerce merchandisingRetail management systems

Full Job Posting

Role purpose

Lead buying strategy, assortment planning, forecasting, and in-season trading to support EMC DTC profitability across retail, ecommerce, and franchise channels.

Use data-driven decisions and marketplace insights to improve revenue, margin, product availability, and category performance.

Buying and trading

  • Drive DTC buying strategy and execution against net sales, margin, range efficiency, productivity, and range-overlap KPIs.
  • Select market ranges and concepts that balance brand and commercial priorities; localize country ranges through assortment planning.
  • Lead preseason Open-To-Buy, product, option, and ranging plans, including the ecommerce merchandising vision.
  • Forecast buying from OTB and assortment plans, aligned with marketing strategy and historical data.
  • Analyze sell-through and marketplace trends; use consumer behavior and customer feedback to refine trading actions.
  • Coordinate product availability and risk plans with supply chain; develop seasonal and phasing frameworks around consumer peaks and launches.

Business improvement and collaboration

  • Identify market opportunities and unmet demand to improve customer satisfaction and market share.
  • Improve trading and inventory systems, tools, and processes; implement scalable best practices.
  • Plan the brand and commercial calendar and align trading actions with planning, finance, demand planning, supply chain, and operations.
  • Establish and monitor KPIs and provide stakeholders with actionable insights and regular updates.

People management

  • Evaluate team competencies and provide feedback and guidance to improve performance.
  • Own talent management processes to develop and retain employees and build a succession pipeline.
  • Set clear expectations and individual goals, translate company goals into team plans, and monitor results.
  • Manage a diverse team and nurture talent.

Qualifications and experience

  • University degree in business, finance, or merchandising.
  • 10–12 years of merchandising experience and 5 years of management experience.
  • High commercial and business acumen; strong analytical, planning, organizational, and time-management skills.
  • Advanced user of MS Office and advanced knowledge of retail management systems.
  • Fluent in English; able to multitask, influence, work in a team, and perform under pressure.

Key working relationships

Works with planning, operations, brand, finance, supply chain, franchise sales, and EM Hub merchandising, ecommerce, and franchise teams.

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