Senior Specialist - Marketing Business Partner
Skills
About This Role
1. Marketing Planning & Business Alignment
- Partner with assigned business units and service lines to understand priorities, target audiences, service offerings, and commercial objectives.
- Translate business needs into marketing plans, campaign briefs, content requirements, and activation calendars.
- Support development of annual and quarterly marketing plans aligned with business growth priorities.
- Ensure marketing initiatives are coordinated with service launches, seasonal campaigns, events, and customer engagement activities.
2. Campaign Execution & Activation
- Plan and execute marketing campaigns across digital, social, CRM, on-ground, and internal channels.
- Coordinate campaign timelines, creative requirements, approvals, budgets, and deliverables.
- Support execution of service launches, membership campaigns, promotional offers, events, wellness programs, and sports activations.
- Work with agencies, internal creative teams, media teams, and business stakeholders to ensure timely campaign delivery.
- Ensure campaigns are executed in line with brand standards, messaging guidelines, and business objectives.
3. Customer Insights & Performance Analysis
- Analyze customer segments, behaviors, campaign performance, conversion rates, and engagement trends.
- Provide insights to improve customer acquisition, retention, and campaign effectiveness.
- Monitor leads, inquiries, bookings, membership uptake, event participation, and other marketing-related outcomes.
- Prepare campaign performance reports and recommend optimization actions.
- Use customer feedback and market insights to improve marketing relevance and targeting.
4. Brand, Content & Messaging Support
- Support development of content for campaigns, service brochures, website pages, social media, CRM communications, and presentations.
- Ensure all marketing materials reflect approved brand identity, tone of voice, and service positioning.
- Coordinate with subject matter experts to ensure accuracy of medical, sports, rehabilitation, performance, or wellness content.
- Support storytelling around QHC s value proposition, customer experience, and integrated service offerings.
5. Stakeholder & Agency Coordination
- Act as a coordination point between Marketing and assigned business units.
- Manage day-to-day communication with agencies, vendors, internal teams, and service line stakeholders.
- Track approvals, feedback, and campaign dependencies to ensure smooth execution.
- Support procurement and vendor coordination for campaign-related activities when required.
6. Event & Partnership Marketing Support
- Support marketing activations for sports events, community programs, medical screenings, wellness initiatives, and partner collaborations.
- Coordinate promotional materials, messaging, customer communications, and post-event reporting.
- Work with partnerships and operations teams to maximize reach, participation, and engagement.
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