Senior SEO Manager

Role overview

Search strategy and GEO

• Develop and refine multilingual SEO strategy, including site audits, keyword research, information architecture, on-page optimization and regional content roadmaps.
• Lead AI search visibility work through entity development, answer-focused content structure, brand mentions, citations and share-of-voice monitoring.

Technical SEO and content

• Oversee crawlability, indexation, site performance, structured data, hreflang implementation and migration planning with website and development teams.
• Direct content requirements and editorial workflow from brief to publication, meeting search-quality and regulatory standards.

Partnerships, analytics and leadership

• Manage regional SEO agencies and link-building partners, set priorities, review work and track agreed performance targets.
• Govern Google Search Console, GA4 and Google Tag Manager and build Looker Studio dashboards.
• Report organic and AI search performance, linking results to registrations and deposits.
• Lead, coach and evaluate junior staff; coordinate with Brand, Design, Public Relations and Performance Marketing.

Experience and expertise

• Have at least seven years of SEO experience, including two years leading people or managing external agencies.
• Have experience with regional search platforms such as Naver, Yandex or Baidu and a record of growing traffic and conversions on large or multilingual sites.
• Have advanced technical SEO knowledge covering structured data, hreflang, indexation and migrations.
• Be proficient in GA4, Search Console, Tag Manager, Looker Studio and the stated SEO and analytics tools, with ability to implement and debug tracking.
• Know GEO, AI search retrieval and citation, AI visibility monitoring, AI platforms and responsible AI-assisted workflows.

Additional qualifications

• Have practical experience with WordPress, Yoast SEO and structured-data testing tools.
• Be able to write clear briefs and manage external agencies and freelancers.
• Have excellent written and verbal English; additional languages are advantageous.
• Understand financial promotions compliance, including restrictions on claims of guaranteed returns or capital protection.
• Experience in financial services, fintech or another regulated sector is highly desirable.
• Python or advanced spreadsheet analysis, international site launches, multi-region site structures and web-to-CRM lead attribution are nice to have.

Work location

• Work location is in person in Dubai, UAE.