SEO & GEO Manager

Role overview

Key responsibilities

• Develop multilingual SEO strategy covering audits, keyword research, information architecture, on-page optimization, and market-specific content roadmaps.
• Lead GEO work on entity development, answer-focused content, brand mentions, citations, AI visibility, and share of voice.
• Oversee crawlability, indexation, site performance, structured data, hreflang, and migration planning with web and development teams.
• Direct content briefs and editorial processes, ensuring search quality and regulatory requirements.
• Manage regional SEO agencies and link-building partners, deliverables, review meetings, and performance targets.
• Govern Google Search Console, Google Analytics 4, and Google Tag Manager; build Looker Studio dashboards.
• Report organic and AI-search performance, brand and non-brand activity, and connections to registrations and deposits.
• Lead and coach junior staff, allocate work, review output, and establish processes; coordinate with Brand, Design, PR, and Performance Marketing.

Experience and qualifications

• At least seven years of professional SEO experience, including two years leading people or managing external agencies.
• Experience with regional search platforms such as Naver, Yandex, and Baidu.
• Record of growing organic traffic and conversions on large or multilingual websites; regulated-sector experience is highly desirable.
• Advanced technical SEO knowledge, including JSON-LD, hreflang, indexation, and migrations; working knowledge of GEO and AI search.
• Proficiency in GA4, Search Console, Tag Manager, and Looker Studio, including tracking implementation and debugging.
• Experience with SEO, analytics, content-management, on-page, and structured-data testing tools.
• Familiarity with leading AI assistants and AI search features, and AI-visibility and brand-monitoring tools.
• Able to manage agencies and freelancers and prepare clear briefs; excellent written and spoken English.
• Understanding of financial-promotion compliance, including avoiding claims of guaranteed returns or capital protection.
• Python or advanced spreadsheet analysis, international site launches, multi-region structures, and web-to-CRM attribution are nice to have.

Tools and platforms

• Tools include Ahrefs, SEMrush, Google Keyword Planner, Screaming Frog, Google PageSpeed Insights, WordPress, and Yoast SEO.
• AI platforms include ChatGPT, Claude, Google Gemini, Microsoft Copilot, Perplexity, Google AI Overviews, and AI Mode.
• Additional languages are an advantage.

About STARTRADER

Why join

• The employer describes a performance-driven environment, leadership support, growth pathways, professional development, competitive compensation, and a collaborative culture.