ST47 - SEO and GEO Manager

Role Overview

Location and Employment

• Location: Dubai, UAE.
• Job type: Full-time.
• Workplace: On-site.

Organic and Technical SEO

• Lead multilingual keyword, entity, and search-intent architecture, topical maps, and on-page standards across markets.
• Own traffic, rankings, registrations, and funded-account contribution rather than traffic alone.
• Lead indexation, canonicals, redirects, architecture, hreflang, Core Web Vitals, rendering, log-file analysis, and structured-data validation.
• Set a deliberate position on AI crawler access, including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.

Content and Authority

• Set briefs, editorial standards, localization requirements, and quality assurance for multilingual content.
• Lead semantic depth, entity coverage, information gain, digital PR, and link acquisition in a YMYL category.
• Work with PR and Brand teams to earn trust signals on money pages.

Generative Engine Optimization

• Treat AI answers as an acquisition channel measured through impressions, citations, referral traffic, and attribution.
• Develop entity and structured-data strategies using schema, JSON-LD, knowledge-graph signals, answer-first formatting, and topic hubs.
• Run prompt testing and citation audits across ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews.
• Measure citation share and sentiment by market and topic and convert citation gaps into content requirements.

AI Workflows and Governance

• Build agentic workflows for briefs, audits, internal-link maps, metadata, hreflang QA, and Search Console anomaly detection.
• Maintain versioned prompts, agents, and automations as documented team assets.
• Enforce human editing, sourcing, fact-checking, E-E-A-T, YMYL, and compliance safeguards.
• Define where AI must not be used, including regulated claims, pricing, risk disclosures, and actionable client information.

Measurement and Stakeholders

• Own evaluation, budget, rollout, and training for the SEO and AI tool stack.
• Report productivity and quality metrics, including cost per published page, time to publish, output per writer, and constrained growth measures.
• Use GA4, Search Console, Tag Manager, and Looker Studio for regional performance and LLM referral reporting.
• Coordinate regional SEO specialists, agencies, Brand, Performance Marketing, PR, Design, Compliance, and development teams.

Required Qualifications

• 5+ years in SEO, including multi-market or multilingual work, and experience directing agencies or freelance writers.
• Deep technical SEO knowledge covering indexation, hreflang, rendering, Core Web Vitals, and log-file analysis.
• Hands-on experience with GA4, Search Console, Tag Manager, Ahrefs or Semrush, and Screaming Frog or Sitebulb.
• Production experience building an AI workflow and explaining its users, replacement value, and measurable impact.
• Working understanding of LLM retrieval, grounding, entity authority, and citation behavior.
• Working command of GEO, including structured data, entity optimization, answer formatting, and source-worthiness.
• A clear position on appropriate AI boundaries in regulated finance and YMYL publishing.
• Comfort owning performance metrics and reporting to leadership.
• Fluent English and based in or willing to relocate to Dubai.

Preferred Qualifications

• Experience in forex, CFD, fintech, or another regulated industry.
• SQL, Python, or Apps Script skills for Search Console, GA4, or Ahrefs API pipelines.
• Experience shipping an AI tool or agent used daily by another team.
• Experience with programmatic pages, server-side tracking, analytics governance, or multi-domain setups.

Company Offering

• The company describes a performance-driven environment with leadership support, growth pathways, professional development, competitive compensation, and a collaborative culture.