Senior Performance Manager

About This Role

Welcome Tomorrow is a fast-growing, Africa-focused digital marketing and growth agency dedicated to helping ambitious companies achieve sustainable online growth through innovative performance marketing, creative production, and advanced analytics. As a Senior Performance Manager, you will play a pivotal role in driving multi-region paid media strategies for both app and web platforms, collaborating with top talent and contributing to the agency's continued expansion across emerging markets.

Key responsibilities include:

• Owning the paid media strategy across multiple regions for app and web acquisition
• Planning, launching, and optimizing full-funnel campaigns across Google, Meta, TikTok, and programmatic channels
• Leading client strategy, quarterly business reviews (QBRs), and performance storytelling
• Partnering with creative and analytics teams to enhance campaign creatives, tracking, and measurement
• Mentoring media buyers and setting high standards for campaign execution

Requirements

Required Qualifications:* Bachelor's degree

• Expert-level hands-on execution in Google Ads, Meta Ads, and TikTok Ads
• Advanced measurement and tracking skills using AppsFlyer, Adjust, or Firebase
• Advanced web analytics and tagging proficiency with GA4 and Google Tag Manager
• Experience leading client strategy and conducting QBRs/performance reviews
• Fluent English and French
• Valid work authorization for the country of employment
• Willingness and ability to travel internationally approximately 10% for client and team meetings
• Ability to overlap working hours with 9am–5pm GMT+4

Preferred Qualifications:* Arabic language proficiency

Benefits

Benefits

• A human adventure in an ambitious and fast-growing company
• Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
• Embarking on a pleasant, stimulating and challenging environment
• The possibility to work on side projects benefitting Welcome Tomorrow
• High flexibility in the organisation of your work, including remote work
• Possibility of traveling overseas to meet clients and other team members

About us

At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability

We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation

To know more about us, have a look at our values

Process

• One-way Screening Interview (15-30 minutes)
• Technical Interview (with our Performance Lead - 45 mins)
• Strategic Leadership & Client Management (with our Head of Growth - 45 mins)
• Final Interview (with our CEO - 45 mins)