Senior Performance Marketing Manager

Job Overview

Paid Media Strategy & Execution

• Own and scale customer acquisition across Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Performance Max, Display, YouTube).
• Manage and optimize advertising budgets ranging from €100k to €1M+ per month.
• Develop audience, creative, bidding, and campaign strategies to maximize profitable growth.
• Continuously test and improve acquisition funnels through structured experimentation.
• Monitor and improve key metrics including CAC, ROAS, MER, LTV, AOV, and contribution margin.

Email & Lifecycle Marketing

• Own retention marketing strategy across email and SMS platforms such as Klaviyo.
• Build and optimize automated flows including:
• Welcome Series
• Abandoned Cart
• Browse Abandonment
• Post-Purchase
• Winback Campaigns
• VIP Segmentation
• Develop campaign calendars and promotional strategies.
• Improve customer retention, repeat purchase rates, and customer lifetime value.

Conversion Rate Optimization (Cro)

• Lead website conversion optimization initiatives.
• Identify friction points across the customer journey.
• Design and execute A/B tests across:
• Landing Pages
• Product Pages
• Checkout Experience
• Offer Positioning
• Messaging and Creative
• Collaborate with designers and developers to improve conversion rates and customer experience.

Analytics, Attribution & Measurement

• Own marketing analytics and attribution frameworks.
• Build and maintain reporting dashboards using GA4, Looker Studio, Triple Whale, Northbeam, or similar platforms.
• Analyze attribution models and reconcile discrepancies between platform-reported and actual revenue.
• Ensure accurate tracking implementation across:
• GA4

• Google Ads Conversion Tracking

• Server-Side Tracking
• CRM and Email Platforms
• Deliver actionable insights that drive business decisions.

Growth & Commercial Strategy

• Develop customer acquisition and retention strategies to achieve aggressive revenue targets.
• Identify new growth opportunities across channels, markets, audiences, and products.
• Work closely with creative teams to develop high-performing ad concepts and offers.
• Collaborate with leadership to forecast growth, allocate budgets, and improve profitability.

Required Experience

• 5+ years of experience scaling direct-to-consumer (DTC) brands.
• Proven track record managing and scaling seven-figure monthly advertising budgets.
• Deep expertise in:
• Meta Ads
• Google Ads
• Klaviyo or equivalent email marketing platforms

• Attribution & Marketing Measurement

• Strong understanding of:

• Lifetime Value (LTV)

• ROAS
• MER
• Cohort Analysis
• Incrementality Testing
• Experience operating across multiple European markets.
• Strong analytical and commercial mindset.
• Ability to translate data into profitable growth initiatives.

Preferred Qualifications

• Experience scaling brands across the UK, Germany, France, Netherlands, Spain, and broader EU markets.
• Experience implementing server-side tracking and conversion APIs.
• Familiarity with tools such as:
• Triple Whale
• Northbeam
• Hyros
• Segment
• BigQuery
• Looker Studio
• Hotjar
• Microsoft Clarity
• Experience leading agencies, freelancers, or in-house marketing teams.

What Success Looks Like

• Within your first 12 months, you will:
• Increase profitable revenue while maintaining target acquisition costs.
• Improve marketing attribution accuracy and reporting.
• Increase website conversion rates through structured CRO testing.
• Grow customer lifetime value through lifecycle marketing initiatives.
• Build a scalable acquisition and retention engine capable of supporting rapid international growth.