Senior E-Commerce Specialist

Position Overview

E-Commerce Strategy & Growth

• Develop and execute e-commerce strategies to increase customer acquisition, conversions, and revenue.
• Identify new growth opportunities through market research, competitor analysis, and customer insights.
• Monitor and optimize the entire customer journey from first touchpoint to conversion.

Website & Funnel Optimization

• Manage and continuously improve website performance, usability, and conversion rates.
• Conduct A/B testing and implement CRO initiatives.
• Optimize landing pages, checkout flows, registration processes, and promotional campaigns.
• Collaborate with developers, designers, and marketing teams to implement enhancements.

Digital Marketing & Customer Acquisition

• Work closely with paid media teams to improve campaign performance across Google, Meta, TikTok, and affiliate channels.
• Develop promotional strategies to increase customer engagement and lifetime value.
• Support SEO initiatives and organic traffic growth strategies.
• Coordinate email marketing, automation, and retention campaigns.

Analytics & Reporting

• Monitor KPIs including traffic, conversion rates, CAC, ROAS, customer lifetime value, and retention metrics.
• Utilize analytics tools to generate insights and support business decisions.
• Prepare regular performance reports and recommendations for senior management.
• Track campaign effectiveness and identify areas for optimization.

Product & Customer Experience

• Collaborate with product, CRM, and customer support teams to improve customer satisfaction.
• Identify friction points in customer onboarding and trading account activation processes.
• Support the launch of new products, services, and promotional campaigns.

Compliance & Industry Standards

• Ensure marketing and promotional activities comply with applicable regulatory requirements.
• Maintain best practices for data privacy, customer communication, and platform security.

Requirements

• Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or a related field.
• Minimum 5 years of experience in e-commerce, digital growth, or online sales management.
• Strong understanding of conversion rate optimization (CRO) and customer acquisition strategies.
• Advanced knowledge of Google Analytics, Google Tag Manager, Looker Studio, or similar reporting tools.
• Experience managing websites and landing page optimization.
• Excellent analytical and problem-solving skills.
• Strong project management and stakeholder management abilities.
• Experience within forex brokerage, proprietary trading firms, fintech, financial services, or online trading industries.
• Knowledge of CRM platforms and marketing automation tools.
• Experience with affiliate marketing and partnership programs.
• Familiarity with SEO, PPC, and performance marketing.
• Understanding of customer lifecycle management and retention strategies.