Graphic Designer (Performance Marketing & Content)

Company Overview

Performance Marketing Creative Design

• Design high-converting creatives for:
• Meta Ads
• TikTok Ads

• Google Display Ads

• YouTube thumbnails
• X/Twitter creatives
• Affiliate and influencer campaigns
• Create static, carousel, and motion-based ad creatives optimized for performance.
• Understand direct-response design principles including hooks, hierarchy, CTA placement, and conversion-focused layouts.
• Continuously test and iterate creative concepts based on marketing feedback and performance data.

Email Design & CRM Creative

• Design visually engaging email campaigns for promotions, launches, newsletters, and automated flows.
• Create clean, modern email layouts optimized for readability and click-through rates.
• Work closely with copywriters and CRM teams to bring campaigns to life visually.
• Ensure mobile responsiveness and consistency across email platforms.

Blog & Content Design

• Design blog banners, article visuals, thumbnails, infographics, and embedded graphics.
• Turn complex ideas into visually simplified and engaging content.
• Create layouts and visuals that improve content readability and retention.
• Support SEO and content marketing initiatives with visually optimized assets.

Brand & Visual Storytelling

• Maintain consistency across all digital touchpoints while evolving the brand creatively.
• Bring fresh ideas, trends, and modern design styles into the company’s visual identity.
• Develop clean, premium, internet-native creative styles aligned with modern performance brands.

Motion Graphics & Video Editing

• Edit short-form videos, reels, UGC-style content, and motion creatives for ads and social media.
• Add transitions, motion graphics, subtitles, animations, and sound design where needed.
• Optimize content for multiple platforms and aspect ratios.

Fast-Paced Creative Execution

• Deliver high-quality creatives under tight timelines and rapid campaign cycles.
• Adapt quickly to feedback, creative pivots, and urgent requests.
• Manage multiple campaigns and design priorities simultaneously.

Collaboration & Workflow

• Work closely with marketing, growth, CRM, content, and social media teams.
• Collaborate with media buyers and strategists to improve creative performance.
• Maintain organized design systems, asset libraries, and version control

Trend & Industry Awareness

• Stay updated with:
• Performance marketing creative trends
• Social media design trends
• Viral ad formats
• Modern SaaS/startup aesthetics
• AI design tools and workflows
• Research competitor creatives and continuously suggest new concepts and improvements.

Requirements

• Strong proficiency in:
• Figma
• Adobe Photoshop
• Illustrator
• After Effects
• Premiere Pro
• Experience designing for:
• Paid ads
• Email marketing
• Landing pages
• Blogs/content marketing
• Understanding of conversion-focused design and marketing psychology.
• Ability to work in a fast-moving startup or performance-driven environment.
• Experience in fintech, trading, SaaS, or creator economy brands.
• Understanding of UGC ad styles and internet culture.
• Familiarity with AI creative tools and workflows.
• Basic knowledge of CRO and landing page design principles.