Senior Paid Media Manager (fintech experience)
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About the Role
KIDAN helps ambitious B2B and B2C brands accelerate growth by combining custom technology development with end-to-end marketing under one unified team.
Key Skills for This Role
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Company Description
KIDAN helps ambitious B2B and B2C brands accelerate growth by combining custom technology development with end-to-end marketing under one unified team.
The company builds tailored software, tools, and AI automations that streamline operations, while also driving strategy, creative, content, performance media, and leveraging a 60,000+ creator network to convert attention into revenue.
As an AI-native organization, KIDAN uses technology for scale and efficiency, with people focused on quality and measurable impact.
Based in Dubai and working across the UK, US, and UAE, KIDAN offers an international, fast-paced environment for professionals who want to work on high-impact initiatives.
The team is driven by clear performance goals, aligning all work to outcomes that matter to clients.
Role Description
The Senior Paid Media Manager (fintech experience) is a full-time, hybrid role based in Dubai, with flexibility for partial work from home.
This role leads the planning, execution, and optimization of paid media campaigns across digital channels for fintech clients, focusing on acquisition, engagement, and revenue growth.
The person in this role will design media strategies, oversee budgets, manage performance reporting, and continuously test and refine campaigns based on data insights.
Responsibilities include collaborating with strategy, creative, content, and tech teams to align messaging, audience targeting, and funnel design with client objectives.
The Senior Paid Media Manager will mentor junior team members, ensure compliance with fintech industry standards and regulations, and contribute to developing best practices and playbooks for paid media at KIDAN.
Qualifications
- Strong media planning and media strategy skills, with proven experience designing and scaling paid media campaigns for fintech brands.
- Effective communication and public relations skills to present strategies, report performance, and collaborate with internal teams and client stakeholders.
- Experience working with new media channels and digital platforms, including paid social, search, programmatic, and emerging ad formats.
- Hands-on expertise with performance marketing tools and analytics platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, attribution tools).
- Demonstrated ability to manage budgets, forecast performance, and drive measurable outcomes such as CAC, ROAS, and LTV.
- Solid understanding of fintech products, regulatory considerations, and customer journeys within financial services.
- Ability to work in a hybrid setup in Dubai, manage multiple projects, and operate in a fast-paced, data-driven environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or paid media are a plus.
- Experience leading or mentoring media teams and contributing to process improvement and best practices.
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