Senior Marketing Manager - LIONS Riyadh - Arabic Speaker

About Tahaluf and LIONS Riyadh

Role overview

Brand and audience marketing

• Research audiences, competitors and market trends; identify market opportunities.
• Support brand and campaign strategy and translate positioning into propositions, messaging and campaign stories.
• Develop creative concepts and content with internal teams and agencies; use speakers, partnerships and Festival announcements as campaign moments.
• Deliver integrated campaigns across paid media, social, CRM, email, digital, PR and partnerships.
• Build audience journeys from awareness and engagement through registration and ticket conversion.
• Manage marketing budgets and external agencies; support onsite Festival marketing and audience engagement.
• Monitor campaign and ticketing-funnel performance, use analytics and testing to improve conversion, and report ROI recommendations.
• Conduct post-event analysis and apply insights to future campaigns.
• Manage and mentor team members, coordinate cross-functionally and uphold LIONS brand and creative standards.

Qualifications

• Minimum 8–10 years of marketing experience, including brand building, audience marketing or major events.
• Bachelor’s degree in Marketing, Communications or a related field, or equivalent professional experience.
• Experience launching or growing a major brand, event, Festival, media platform or cultural proposition.
• Strong integrated-campaign, digital marketing, analytics and optimisation experience; knowledge of performance marketing, PPC, SEO and CRM.
• Strong creative judgement, brand-positioning and audience-segmentation knowledge, written communication and storytelling skills.
• Ability to manage agencies, budgets and multiple campaigns and to work confidently with senior stakeholders.
• Strong team-management experience, including motivating and developing team members.

Desired experience

• Large-scale events, Festivals, media, entertainment, creative industries or premium-brand background is desirable.
• Marketing to senior professionals, creators or emerging talent is desired.
• Saudi Arabia or GCC market experience is desirable; international campaign or global-brand experience is advantageous.
• Marketing automation, CMS, creator-economy and social-media management platform experience is desired.
• Arabic language is listed as desired experience.