Senior Marketing Manager

Overview

Project Management

• Oversee the execution of marketing projects from concept to completion across various service lines.
• Create and manage project timelines, ensuring deadlines are met for all marketing assets, including websites, email campaigns, social media, brochures, flyers etc
• Develop project plans, track milestones, and ensure projects stay on schedule and within scope and budget.
• Collaborate with the wider Marcomms team, including design, PR, digital and events, to ensure alignment and delivery of all assets.
• Translate the strategic direction into clear campaign plans, briefs, timelines, channel plans and deliverables for internal teams, agencies and service line stakeholders.
• Maintain a clear marketing calendar across service lines, countries and priority campaigns, ensuring activity is coordinated, visible and aligned to business needs.

Marketing Strategy

• Work closely with service lines to align marketing activity with business development priorities, sales objectives and agreed commercial goals.
• Support the planning and delivery of marketing activity across multiple service lines, in line with the wider MENA marketing strategy.
• Develop specialist channel and campaign strategies that sit under the wider marketing strategy, particularly across digital, social, paid media, email marketing, OOH, radio, partnerships and lead-generation activity.
• Work with service lines to understand commercial priorities, target audiences, pipeline needs and customer journeys, then shape marketing activity that supports business development and revenue opportunities.
• Use audience insight, local market behaviour and community sentiment to shape more relevant campaigns, particularly around how people live, work, invest, move and make property decisions in the region.
• Support the development of integrated campaign plans that connect brand, content, PR, digital, events, partnerships and sales enablement, rather than treating channels as separate tasks.

Data, Insights and Performance

• Create and maintain practical reporting frameworks that show what marketing activity is delivering, using web analytics, CRM/email data, social insights, paid media metrics, PR outputs and campaign performance data.
• Turn performance data into clear recommendations for the Acting Head of Marketing and stakeholders, including what to continue, stop, improve or test next.
• Support the development of lead-generation and conversion-focused campaigns, including audience segmentation, funnel thinking, CRM/sales insight, landing page performance, call-to-action testing and optimisation.
• Help establish meaningful marketing KPIs and proxy measures where direct attribution is difficult, ensuring the team can better evidence value and commercial impact.

Marketing Operations

• Suggest practical improvements to optimise the team’s time and ensure projects are delivered efficiently and effectively for the business.
• Work with the wider Marcomms team to continually monitor output, identify potential synergies or initiatives
• Champion innovative problem solving and agile project management methodologies to overcome challenges
• Explore practical uses of AI, automation and marketing technology to improve planning, content workflows, reporting processes, team efficiency and campaign delivery.
• Identify opportunities to improve marketing systems, templates, dashboards and ways of working so the team can operate with more consistency, speed and clarity.

PR Agency and Communications Coordination

• Manage the day-to-day relationship with the PR agency, with support from a junior team member, ensuring priorities, briefs, deadlines, approvals and outputs are clear and aligned to the wider marketing strategy.
• Work with the Acting Head of Marketing to ensure PR activity supports business priorities, brand positioning, research amplification, reputation management and key stakeholder needs.
• Coordinate press office requirements, media opportunities, briefing notes, approvals, agency updates and reporting, ensuring messaging remains consistent and commercially relevant.
• Track PR outputs, coverage quality, sentiment, share of voice and business relevance, using insights to improve future activity and agency performance.

Brand Experience and Customer Journey

• Support an experience-driven approach to marketing by considering how campaigns, content, digital journeys, events, service line touchpoints and customer communications shape the way clients, prospects and employees experience the Knight Frank brand.
• Work with relevant teams to identify where marketing can improve customer understanding, service line engagement, lead quality and stakeholder experience.

Team Coordination

• Coordinate and manage the work of internal teams, freelancers, and external agencies to produce high-quality marketing deliverables.
• Act as a key point of contact for agreed service line stakeholders, ensuring smooth communication, clear priorities and quick resolution of delivery issues.
• Monitor team workloads and capacity, reallocating resources when necessary to meet deadlines.
• Support, guide and coordinate junior team members, helping them manage priorities, develop skills and contribute effectively across campaigns, PR coordination and day-to-day delivery.
• Manage agency and freelancer performance against briefs, timelines, budgets and agreed quality standards, escalating issues to the Acting Head of Marketing where needed.

Stakeholder Communication

• Regularly update the Acting Head of Marcomms and other internal stakeholders on project progress, blockers, and performance insights.
• Provide clear, evidence-based updates and recommendations that help stakeholders understand campaign progress, channel performance, risks, opportunities and next steps.
• Help improve stakeholder confidence in marketing by bringing structure, commercial understanding, insight and proactive thinking to service line conversations.

Skills and Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field. A master’s degree or relevant certifications is a plus.
• Minimum of 5 years of experience in marketing, preferably within the real estate or professional services sector in the Middle East, and in a managerial role.
• Exceptional organisational skills with the ability to manage multiple projects and deadlines simultaneously, for a range of internal stakeholders
• Proficiency in project management tools like Asana, Trello, Monday.com, or similar platforms, or project management certifications.
• Excellent communication and leadership skills, with a proactive and problem-solving attitude.
• Strong project management skills, with the ability to work under pressure, manage tight deadlines and adapt quickly to changing priorities.
• Flexible, adaptable and collaborative team player with excellent interpersonal skills.
• Strong problem-solving skills, with the ability to bring practical, commercially aware solutions to complex or fast-moving situations.
• Detail-oriented and organised with a focus on delivering high-quality work for the business.
• Proactive self-starter with the confidence to take ownership, anticipate needs and drive work forward.
• Proficiency in Microsoft Office Suite. Knowledge of media monitoring software and analytics tools, social media platforms and other marketing tools/software.
• Strong digital marketing and campaign performance experience, including paid media, social, email marketing, web analytics, content distribution and lead-generation activity.
• Confident working with data and insights, with the ability to interpret marketing performance and turn findings into practical recommendations.
• Experience managing PR, digital, creative or media agencies, including briefing, workflow, approvals, reporting and performance management.
• Understanding of customer journeys, brand experience and the role marketing plays in supporting sales, reputation, service quality and stakeholder engagement.
• Curious and confident using AI, automation and marketing technology to improve efficiency, insight and campaign effectiveness.
• Strong regional understanding of the Middle East marketing landscape, including the importance of digital, social, radio, OOH, community sentiment, convenience-led living and locally relevant campaign planning.
• Language skills: fluency in written and spoken English is essential. Fluency in Arabic or other regional languages is advantageous.