Senior Manager Technology Marketing

Job Title – Senior Manager Technology Marketing

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Senior Manager, Technology Marketing,

Go‑to‑Market Leadership & Activation

• Define, embed, and govern the Marketing & Communications playbook within the New Product Development (NPD) process, ensuring marketing is integrated early and consistently across innovation, launch, and post‑launch phases.
• Develop and govern a structured framework to tier technology commercialization efforts from launch through lifecycle stages, informing the appropriate level of marketing investment, launch intensity, and campaign model.
• Define technology portfolio‑level value propositions and messaging architectures that translate complex capabilities into clear, customer‑centric value narratives.
• Ensure consistency of technology positioning aligned with the Baker Hughes brand architecture across products, services, and solutions, while enabling flexibility for regional and industry‑specific activation.
• Support business segment Marketing & Communications teams in developing best‑in‑class technology marketing assets across the marketing toolbox—providing governance, subject‑matter expertise, and hands‑on execution.
• Act as the senior marketing interface between Brand, Marketing & External Communications, product management, technology, engineering, and business segment leadership to accelerate time‑to‑market and adoption.

Market & Competitive Intelligence

• Lead competitive intelligence and marketing analysis for assigned technology areas, embedding actionable insights into positioning and commercial enablement.
• Guide the development of competitor benchmarking, differentiation narratives, and objection‑handling strategies.
• Monitor emerging trends, customer needs, and disruptive technologies to inform marketing strategy.
• Contribute to Baker Hughes’ thought leadership agenda by shaping technology narratives that reinforce the company’s position in priority markets.

People Leadership & Technology Marketing Capability Building

• Lead, coach, and develop a team of Technology Marketing Specialists, building depth in strategic thinking, lifecycle marketing, and value articulation.
• Embed CTM best practices, standards, and performance expectations across the function.
• Enable and support business segment marketing teams by providing capability leadership and domain expertise.
• Contribute to capability building and continuous improvement across the broader Brand, Marketing & External Communications function.

Performance Management & Governance

• Define and track outcome‑based KPIs aligned to CTM performance frameworks (e.g., adoption, pipeline influence, commercialization impact).
• Use data and insights to optimize messaging, programs, go‑to‑market effectiveness, and resource allocation.
• Provide insight‑driven updates and recommendations to Brand, Marketing & External Communications leadership and senior stakeholders.
• To be successful in this role you will:
• Hold a bachelor’s degree in marketing, business, engineering, or a related field.
• Bring 10+ years of experience in technology marketing, product marketing, or B2B marketing roles, with demonstrated leadership experience.
• Have proven success in marketing technologies or solutions in industrial, energy, or technology‑driven environments.
• Demonstrate a strategic mindset with the ability to connect technology capabilities to customer and business outcomes.
• Have experience operating in global, matrixed organizations.

Desired Characteristics

• Strong leadership in technology and product marketing.
• Strategic thinking and portfolio management expertise.
• Ability to develop customer‑centric value propositions.
• Excellence in go‑to‑market and launch marketing.
• Strong partnership with commercial and sales enablement teams.
• Competitive intelligence and market analysis capability.
• People leadership, coaching, and talent development.
• Executive‑level communication and stakeholder influence.
• Data‑driven, outcome‑oriented decision‑making.
• Work in a way that works for you
• We recognize that everyone works differently.
• In this role, we offer flexible working patterns that support productivity and work‑life balance.
• Working with us
• At Baker Hughes, our people are at the heart of everything we do.
• We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work.
• We invest in well‑being, professional development, and leadership growth to help every individual thrive.
• Working for you
• When you join Baker Hughes, you can expect:
• Contemporary work‑life balance policies and wellbeing programs
• Comprehensive private medical care
• Life insurance and disability coverage
• Tailored financial programs
• Education assistance
• Generous parental leave
• Mental health resources
• Dependent care support
• Additional voluntary benefits
• You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
• You will have a choice of coverage options that best suit your needs.
• Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
• This position is eligible for our comprehensive and competitive benefits package, which can be found
• ***here***
• , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
• The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm

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