Senior Manager - Media

Overview

Key Responsibilities

• Lead the development and execution of integrated media strategies and plans across multiple clients and industries.
• Manage day-to-day client relationships, ensuring delivery against client and agency KPIs.
• Oversee media planning quality control, ensuring strategic, data-driven, and innovative output.
• Collaborate with cross-functional teams to deliver effective integrated campaigns across offline and online channels.
• Manage multiple projects simultaneously, setting priorities, meeting deadlines, and working effectively under pressure.
• Mentor, develop, and lead junior team members, fostering collaboration and continuous growth.
• Identify new business opportunities and support business development initiatives.
• Build and maintain strong relationships with clients, partners, vendors, and key stakeholders.

Technical & Functional Expertise

• Strong understanding of media planning, buying, and strategy across digital and traditional channels.
• Expert knowledge of industry tools and platforms including DV360, Google Ads, Meta Business Manager, TikTok Ads Manager, Snapchat Ads Manager, X/Twitter Ads Manager, GWI, WARC, SimilarWeb, Euromonitor, and other planning tools.
• Strong analytical skills with the ability to interpret research, sales, brand health, awareness, and competitive data to generate actionable insights.
• Strong commercial acumen with the ability to identify ROI opportunities and drive business performance.
• Ability to translate client briefs into effective media strategies and plans aligned to business objectives.
• Proficiency in MS Office 365 suite including Excel, PowerPoint, Word, and Teams.
• Strong understanding of emerging digital trends, commerce, and evolving media technologies.

Leadership & Communication

• Strong leadership capabilities with experience managing and mentoring teams.
• Excellent communication, storytelling, stakeholder management, and presentation skills.
• Ability to influence and build meaningful relationships with internal and external stakeholders.
• Proven ability to problem solve, manage conflict, and make sound decisions in fast-paced environments.
• Demonstrates collaboration, agility, resilience, accountability, and a growth mindset.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 7–10 years’ experience in media planning, strategy, or a related role within an agency environment.
• Proven experience leading teams and managing complex client portfolios.
• Digital certifications across major platforms including Google, Meta, Snapchat, TikTok, and X/Twitter are highly preferred.
• OOH & TV experience would be highly preferred
• Strong organizational skills with the ability to multitask and work under pressure.
• Native Arabic talent is required for this role
• Experience in business development and identifying growth opportunities is advantageous.