Media Planning Manager
About This Role
Overview
Translating the overarching media strategy into actionable, category-specific plans, ensuring timely and effective execution across all offline and digital non-biddable channels.
Managing day-to-day planning, coordinating with internal teams and external parties, tracking performance, and ensuring campaigns are delivered with precision and impact.
Provide support in reporting, insights generation, and ensuring alignment with both client objectives and our broader media vision.
Vendors engagement.
Oversee competitive development and aligns with the Sr Manager and Business Director on translating competitors’ activities into strategic insights.
Work closely with the Senior Manager and Performance Manager on integrated campaigns to deliver on the business objectives of the client.
Responsibilities
Technical & Product
Knowledge of platforms:
- Statex online and offline
- Similar Web
- XPlan / ZPlan
- GWI (ideal)
Business Acumen & Operational Efficiency
Understanding of local and regional media landscape
Strong knowledge of MS Office solutions (Excel, POwerpoint)
Previous experience on automotive industry in UAE (ideal)
Previous experience on international advertisers
Innovative & Analytical Mindset
Curious about new technologies and emerging media.
Ability to translate numbers into insights
Qualifications
Experience in a similar role of at least 1 year, or in a Senior Media Executive role for at least 2years.
Education: Marketing, Finance, Communication, or related fields.
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