Senior Manager - Events
Role Overview
The Senior Manager – Events & Sponsorship leads end-to-end planning, delivery, and performance management of B2C and B2B marketing events for the residential portfolio.
Events aim to build brand awareness, generate qualified leads, strengthen stakeholder relationships, and position luxury residences as investment and lifestyle opportunities.
The role works across Brand, Sales, Partnerships, and Communications to meet commercial objectives and preserve luxury positioning.
Key Skills for This Role
Full Job Posting
Role purpose
The Senior Manager – Events & Sponsorship leads end-to-end planning, delivery, and performance management of B2C and B2B marketing events for the residential portfolio.
Events aim to build brand awareness, generate qualified leads, strengthen stakeholder relationships, and position luxury residences as investment and lifestyle opportunities.
The role works across Brand, Sales, Partnerships, and Communications to meet commercial objectives and preserve luxury positioning.
Event strategy and delivery
- Develop a residential marketing events strategy and integrated calendar across local, regional, and international markets.
- Identify platforms for high-net-worth individuals, investors, brokers, and global brand partners.
- Manage venue selection, concepts, run-of-show, suppliers, production, and event delivery.
- Lead on-site execution with marketing, sales, AV, hospitality, and guest-relations teams.
- Maintain brand storytelling and a luxury guest experience across event touchpoints.
Budgets, partnerships, and reporting
- Develop budgets, monitor expenditure, and ensure cost efficiency while maintaining premium standards.
- Oversee vendor sourcing and contracts with Procurement and Legal; negotiate sponsorships and strategic partnerships.
- Set event KPIs and report on ROI, stakeholder feedback, attendee satisfaction, media exposure, and improvement opportunities.
- Maintain attendee, engagement, and lead follow-up data with CRM and Sales.
Collaboration and experience
- Coordinate with Residential Sales, Creative, Content, PR, and Digital teams to align event messaging.
- Support leadership engagement events, including private previews, launches, and business development dinners.
- Liaise with external developers, real estate partners, agencies, and global media as needed.
- Track luxury hospitality, branded residence, and experiential marketing trends; develop immersive and technology-enabled experiences.
Qualifications and experience
- Bachelor’s degree in marketing, luxury brand management, events management, communications, or a related field; a master’s degree is a plus.
- At least 10 years in high-end marketing event management, including 5 years in a senior or strategic leadership role.
- Proven success delivering large-scale B2C and B2B events in luxury real estate, hospitality, fashion, or premium lifestyle sectors.
- Strong understanding of marketing funnels, lead generation, and experiential brand-building.
- International events, expos, or roadshows are highly desirable; familiarity with CRM, guest list platforms, and event technology is also sought.
Key competencies
- Strategic commercial judgment and ROI orientation; expert luxury event production and attention to brand detail.
- Strong stakeholder and vendor management, creativity, resourcefulness, and adaptability.
- Excellent written and verbal English communication; Arabic is a plus.
About Red Sea Global
Red Sea Global describes itself as a purpose-driven developer focused on shaping places positively and supporting regenerative tourism and Saudi Arabia’s Vision 2030.
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