Senior Manager - Events

Role Purpose

Strategy and Event Delivery

• Develop the residential marketing events strategy aligned with brand positioning and sales and marketing goals.
• Maintain an integrated calendar across local, regional, and international markets, including roadshows, investor showcases, expos, and familiarization trips.
• Identify platforms that attract high-net-worth individuals, investors, brokers, and global brand partners.
• Manage event planning and production, including venue selection, concept creation, run-of-show, suppliers, and delivery.
• Ensure luxury brand storytelling across invitations, event touchpoints, and post-event follow-up.
• Lead onsite delivery and coordinate marketing, sales, AV, hospitality, and guest relations teams.

Budgets and Stakeholders

• Develop budgets, monitor expenditures, and deliver cost efficiency while maintaining premium standards.
• Oversee vendor sourcing and contracting with Procurement and Legal; negotiate sponsorships, in-kind collaborations, and strategic partnerships.
• Coordinate with Residential Sales, Creative, Content, PR, and Digital teams, as well as external partners and media.
• Support leadership at private previews, launches, and business development dinners.

Measurement and Experience

• Set event KPIs such as qualified leads, media exposure, attendee satisfaction, and cost per acquisition.
• Produce post-event reports with ROI analysis, stakeholder feedback, and improvement recommendations.
• Maintain attendee, engagement, and lead follow-up data with CRM and Sales.
• Ensure luxury brand tone, visual identity, and service standards; track trends in luxury hospitality, branded residences, and experiential marketing.
• Lead immersive and technology-enabled experiences, such as VR walkthroughs, digital twins, and sensory activations.

Qualifications and Experience

• Bachelor’s degree in marketing, luxury brand management, events management, communications, or a related field; a master’s degree is a plus.
• At least 10 years in high-end marketing event management, including at least five years in senior or strategic leadership.
• Proven success delivering large-scale B2C and B2B events in luxury real estate, hospitality, fashion, or premium lifestyle.
• Strong understanding of marketing funnels, lead generation, and brand-building through experiential events.
• International events, expos, or roadshows are highly desirable.
• Familiarity with CRM tools, guest list management platforms, and event technology solutions.

Competencies and Languages

• Strategic thinking, commercial acumen, ROI orientation, event production expertise, attention to detail, and brand consistency.
• Strong stakeholder and vendor management; creative, resourceful, and adaptable in fast-paced environments.
• Excellent written and verbal English is required; Arabic is a plus.
• Ability to work in a multicultural and multinational environment.