Senior Fashion Sales Associate

Senior Fashion Sales Associate

Role Overview

Sales & Customer Experience

• Deliver an exceptional, personalised in-store experience to every customer — reflecting Soulland's authentic, human, and community-driven values.
• Develop and maintain strong customer relationships through attentive clienteling and follow-up.
• Proactively promote new arrivals, collaborations, and library products with genuine enthusiasm and product knowledge.
• Consistently achieve and exceed individual and team sales targets.
• Handle customer queries and concerns with professionalism and a solution-first mindset.

Team Support & Floor Leadership

• Support the Store Manager in supervising the sales floor and maintaining operational standards during peak periods.
• Act as a mentor and role model for Fashion Sales associates — sharing product knowledge, clienteling best practices, and brand culture.
• Assist in onboarding new team members, ensuring they are aligned with Soulland's brand values and service expectations.
• Lead the floor in the Store Manager's absence, ensuring store standards are upheld.

Product & Brand Knowledge

• Maintain deep and up-to-date knowledge of Soulland's collections, collaborations, fabrics, and brand story.
• Communicate the brand's roots in Copenhagen skate and graffiti culture, its commitment to craftsmanship, and its responsible sourcing ethos with confidence and authenticity.
• Support visual merchandising alignment in coordination with the Store Manager.

Operational Support

• Support daily operational tasks including stock management, replenishment, and store presentation.
• Assist in processing transactions accurately and efficiently on the POS system.
• Contribute to stockroom organisation and inventory accuracy.

Key Skills & Competencies

• Genuine passion for premium streetwear, lifestyle fashion, and contemporary culture — ideally a personal connection to the Soulland brand world.
• Minimum 3–5 years of fashion retail sales experience, ideally in a premium streetwear or lifestyle environment.
• Excellent interpersonal and communication skills — warm, approachable, and naturally engaging.
• Strong clienteling instincts with an ability to build lasting customer relationships.
• Commercially minded with an understanding of retail KPIs and individual sales performance.
• Ability to mentor peers and contribute to a positive team environment.
• POS system proficiency and basic operational awareness.

Preferred Qualifications & Experience

• Minimum 2 years sales experience in premium fashion retail
• Demonstrable record of hitting personal sales targets
• Confident, warm communicator — able to build rapport quickly with diverse customers
• Styling instinct — able to advise on product combinations naturally
• English essential, Arabic and/or additional language an advantage

KRA

• Deliver the full Soulland customer experience — from greeting to send-off — at the highest standard
• Act as Store Manager on duty in SM's absence — all SM responsibilities apply
• Own the fitting room zone — proactive engagement, size alternatives, add-on selling
• Build a personal clienteling book — know your top 20 customers by name, preference and purchase history
• Support VM in maintaining floor standards throughout the shift
• Mentor and buddy new Sales Associates during their first 30 days
• Complete daily shift handover note at every shift change
• Achieve individual sales targets and UPT benchmarks set weekly by SM

Performance KPIs

• Individual monthly sales contribution
• UPT — minimum 2.0 units per transaction
• Conversion rate
• Clienteling log — minimum 15 customer entries updated per month
• Mystery shop service score — minimum 4.5/5.0
• Pay: AED7,500.00 - AED9,000.00 per month

Application Question(s)

• Will you be able to join immediately?

Experience

• Fashion Retail : 3 years (Required)

Location

• Dubai (Required)