Fashion Sales Associate
Skills
About This Role
Fashion Sales Associate
**Location:** Dubai Hills Mall, Dubai, UAE **Brand:** Soulland
About the Brand
*Soulland is a Copenhagen-founded premium lifestyle and streetwear label, rooted in graffiti and skateboard culture since 2002.
The brand crafts high-quality, gender-inclusive garments with contemporary aesthetics and meticulous attention to detail — sourced responsibly from Italy, France, and Portugal.
With a global footprint spanning premium multi-brand retailers and its own stores, Soulland occupies a distinctive space at the intersection of craft, culture, and community.*
Role Overview
Vindico Retail is looking for four enthusiastic and culturally plugged-in Fashion Sales associates to join the Soulland flagship store team at Dubai Hills Mall.
These roles are the heartbeat of the store — the people who greet, engage, and genuinely connect with Soulland's community of customers every single day.
The ideal candidate doesn't need to be the most experienced person in the room — they need to be the most authentic.
Someone who walks in already understanding what Soulland represents, who wears the culture, lives the aesthetic, and can make every customer feel seen, welcomed, and inspired.
**Hiring Note:** *We welcome diverse nationalities and genders across these roles, while keeping in mind that the customer base is expected to be predominantly male.
Most importantly, every team member must naturally embody a cool, approachable, and authentic attitude — genuinely appreciating the brand's roots, culture, and aesthetic.*
Customer Engagement & Sales
- Welcome and engage customers in a warm, natural, and brand-authentic manner.
- Understand customer needs and guide them through the Soulland product range with confidence and genuine enthusiasm.
- Achieve individual sales targets and contribute to the store's overall performance goals.
- Upsell and cross-sell thoughtfully — prioritising customer satisfaction over transaction size.
- Maintain product knowledge across seasonal collections, collaborations, the Library range, and brand heritage.
Store Operations
- Maintain impeccable store presentation — ensuring visual merchandising standards are upheld at all times.
- Perform accurate POS transactions, manage returns/exchanges, and adhere to all operational protocols.
- Support stock replenishment, stockroom organisation, and inventory accuracy.
- Assist in store opening and closing procedures as required.
- Follow all company SOPs, brand guidelines, and UAE retail compliance requirements.
Brand Representation
- Represent Soulland's brand identity authentically in appearance, attitude, and communication.
- Contribute to a positive, inclusive, and community-driven store atmosphere.
- Participate in team training sessions, product knowledge updates, and brand briefings.
- Support in-store events, activations, and community initiatives as directed.
Key Skills & Competencies
- Genuine interest in and knowledge of premium streetwear, lifestyle fashion, and contemporary culture.
- Warm, approachable, and naturally engaging personality — someone the brand's community would gravitate towards.
- Basic to intermediate retail sales experience (1–3 years preferred; right attitude prioritised over years).
- Ability to communicate product stories and brand values authentically without scripted pitching.
- Team player with a proactive and solution-oriented mindset.
- Comfortable working in a fast-paced retail environment.
- Basic POS and operational awareness.
Preferred Qualifications & Experience
- Minimum 1 year premium retail or customer-facing experience
- Genuine interest in fashion and the Soulland brand aesthetic
- Professional appearance and communication — premium presentation standard
- Reliable, flexible availability including weekends
- English essential, additional languages are an advantage
Key Performance Indicators (KPIs)
- Deliver the Soulland service standard on every customer interaction without exception
- Maintain personal area of the floor — stock levels, folding standards, visual cleanliness
- Process all transactions accurately on POS — sales, exchanges, returns
- Complete floor replenishment from stockroom when prompted by SM or stock alert
- Participate in all team briefings, training sessions and SOP tests
- Submit weekly self-assessment against KPIs using the weekly reporting format
- Flag any VM issues, stock discrepancies or customer complaints immediately to SM
Performance KPIs
- Monthly sales contribution — individual target set by SM
- UPT — minimum 2 per transaction
- Punctuality and attendance — zero unexplained lateness
- SOP compliance — 100% adherence as measured in team reviews
- Pay: AED5,000.00 - AED6,000.00 per month
Application Question(s)
- Will you be able to join immediately?
Experience
- Fashion Retail Sales : 2 years (Required)
Location
- Dubai (Required)
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