Senior Executive – Creative and Merchandise

About the Employer and Client

Role Overview

Responsibilities

• Develop seasonal and core merchandise concepts aligned with parks, attractions, brand identities, guest profiles, and approved commercial plans.
• Prepare creative briefs, mood boards, product specifications, artwork directions, packaging concepts, and presentations.
• Manage product development from concept and supplier briefing through sampling, costing, approvals, production follow-up, and launch readiness.
• Coordinate intellectual-property, brand, and stakeholder approvals and ensure designs and product claims meet applicable guidelines.
• Work with Sourcing and suppliers on quotations, materials, samples, and production and delivery timelines.
• Review costs, recommended retail prices, margins, minimum order quantities, and commercial viability; recommend changes to protect profitability.
• Create visual-merchandising standards, planograms, product stories, launch displays, signage, and promotional presentations.
• Conduct store visits and visual audits, address presentation or assortment gaps, and maintain trackers for concepts, approvals, orders, production, deliveries, and launches.
• Use sales, margin, inventory, sell-through, and guest feedback in range reviews; recommend repeats, improvements, markdowns, or discontinuations.
• Coordinate merchandise and creative readiness with cross-functional teams for reopenings, new stores, and campaigns.
• Maintain brand consistency, product quality, creative standards, budgets, timelines, and governance requirements.

Qualifications and Experience

• Bachelor’s degree or diploma in Product Design, Graphic Design, Fashion, Visual Merchandising, Retail Management, Marketing, or a related discipline.
• Minimum 5–7 years of experience in retail merchandise development, creative production, visual merchandising, product design, or a closely related role.
• Demonstrated experience managing products from concept through sampling, approvals, costing, production, and retail launch.
• Experience with licensed products, character merchandise, leisure, entertainment, theme-park, or destination retail is strongly preferred.
• Working knowledge of Adobe Creative Suite or equivalent design tools, Microsoft Office, and merchandise or project-tracking systems.
• Understanding of materials, printing, packaging, product quality, supplier production processes, costing, and retail margin principles.