Senior Digital Marketing Executive

Overview

Senior Digital Marketing Executive

Key Responsibilities

• Develop and implement digital marketing strategies aligned with business objectives across multiple countries and regions.
• Manage and mentor a small team of digital marketing professionals, ensuring effective execution of campaigns and projects.
• Plan, execute, and optimize digital marketing campaigns across various channels including Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant platforms.
• Monitor and improve website performance, SEO, SEM, and user engagement metrics.
• Coordinate with regional teams to localize marketing campaigns and ensure alignment with market-specific requirements.
• Manage content marketing activities, including website updates, blogs, email marketing, and social media campaigns.
• Analyze campaign performance using tools such as Google Analytics, Google Search Console, and other marketing platforms.
• Prepare regular reports on campaign performance, lead generation, ROI, and marketing effectiveness.
• Manage digital marketing budgets and ensure cost-effective utilization of resources.
• Work closely with sales, business development, and external agencies to support business growth initiatives.
• Stay updated with the latest digital marketing trends, tools, and best practices.