Senior Data Analyst CRM

Role Purpose

Minimum Qualifications

• Bachelor's degree in data science, marketing, business, or a related quantitative field.
• 3-5 years of marketing or customer analytics experience, or equivalent education and experience.
• SQL expertise; statistical programming and data visualization proficiency.
• Experience with AI-assisted analysis tools such as Claude and Codex.
• A/B testing expertise and ability to communicate complex insights to non-technical stakeholders.
• Lifecycle marketing knowledge and ability to manage multiple projects in a fast-paced environment.
• CRM and automation tool familiarity is a plus; retail or home improvement experience is preferred.

Essential Functions

• Develop A/B testing strategies to optimize shopping journeys and incremental revenue.
• Segment customers to support targeted marketing, personalization, and performance goals.
• Create reports and dashboards and provide marketing performance recommendations.
• Develop customer-level predictive and marketing forecasting models.
• Analyze customer and marketing data to identify trends and improvement opportunities.
• Partner cross-functionally with Marketing, Ecommerce, Operations, Merchandising, and IT.
• Improve customer analytics and comply with privacy and security protocols.

Work Environment

• The role is based at the Store Support Center in Atlanta, Georgia.
• Travel by air and car may be required.
• The role involves sedentary work, primarily sitting with brief walking or standing periods.

Benefits and Rewards

• Benefits include bonus and career advancement opportunities, 401(k) match, stock purchase plan, insurance plans, paid time off, holidays, and volunteer time off.