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Senior Copywriter

Kayzin Recruitment
Dubai, UAE
fulltime
Mid-Senior
Yesterday
Creative WritingContent CreationSEO OptimizationBrand MessagingMarketing CampaignsDigital Marketing
Free

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Creative WritingContent CreationSEO Optimization
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Overview

Do you believe great copy should do more than sound good?

We're partnering with a fast growing subscription brands in the wellness and lifestyle space, currently looking to appoint a

Senior Copywriter

  • to help shape the written voice of a globally recognised brand.
  • This isn't a traditional copywriting role.
  • We're looking for someone who understands that every word has a purpose.
  • Someone who can blend premium brand storytelling with commercially focused copy that drives engagement, retention and conversion.
  • Working closely with the founder and senior leadership team, you'll become the guardian of the brand's tone of voice, creating compelling messaging across the entire customer journey.
  • What you'll be writing
  • CRM and lifecycle email campaigns
  • Newsletters
  • Push notifications
  • WhatsApp campaigns
  • Landing pages
  • Product launches
  • Blog articles and educational content
  • Promotional campaigns
  • Social copy across LinkedIn and X
  • You'll work closely with the Growth, CRM and Creative teams, ensuring every message aligns with the brand whilst contributing to customer engagement and business performance.
  • We're looking for someone with:
  • 5+ years' experience within Copywriting, Content or Brand Communications.
  • Strong experience writing high-converting CRM, email and direct marketing copy.
  • Excellent long-form writing skills.
  • Experience adapting tone of voice across multiple channels.
  • A solid understanding of customer psychology, conversion-focused copywriting and strong calls to action.
  • The ability to move effortlessly between premium brand storytelling and commercially driven messaging.
  • We'd love to hear from people who have worked within:
  • Subscription businesses
  • Mobile apps
  • Direct-to-consumer (D2C) brands
  • Luxury consumer brands
  • Consumer technology
  • Lifestyle brands
  • Experience working with A/B testing, customer insights or performance data would be a strong advantage.
  • Why consider this opportunity?
  • You'll be joining a founder-led business experiencing rapid international growth, where your work will directly influence how millions of customers engage with the brand.
  • This is an opportunity to help define the written voice of an ambitious global business whilst working alongside a passionate, collaborative team who genuinely value creativity, innovation and continuous improvement.
  • If you're passionate about creating copy that not only tells a story but genuinely influences customer behaviour, I'd love to hear from you.

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