Senior Copywriter
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About the Role
A fast-growing subscription brand in wellness and lifestyle is seeking a Senior Copywriter to shape the written voice of a globally recognised brand. The role involves creating compelling copy across CRM, email, newsletters, landing pages, and social, blending premium storytelling with commercially focused messaging.
Key Skills for This Role
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Overview
Do you believe great copy should do more than sound good?
We're partnering with a fast growing subscription brands in the wellness and lifestyle space, currently looking to appoint a
Senior Copywriter
- to help shape the written voice of a globally recognised brand.
- This isn't a traditional copywriting role.
- We're looking for someone who understands that every word has a purpose.
- Someone who can blend premium brand storytelling with commercially focused copy that drives engagement, retention and conversion.
- Working closely with the founder and senior leadership team, you'll become the guardian of the brand's tone of voice, creating compelling messaging across the entire customer journey.
- What you'll be writing
- CRM and lifecycle email campaigns
- Newsletters
- Push notifications
- WhatsApp campaigns
- Landing pages
- Product launches
- Blog articles and educational content
- Promotional campaigns
- Social copy across LinkedIn and X
- You'll work closely with the Growth, CRM and Creative teams, ensuring every message aligns with the brand whilst contributing to customer engagement and business performance.
- We're looking for someone with:
- 5+ years' experience within Copywriting, Content or Brand Communications.
- Strong experience writing high-converting CRM, email and direct marketing copy.
- Excellent long-form writing skills.
- Experience adapting tone of voice across multiple channels.
- A solid understanding of customer psychology, conversion-focused copywriting and strong calls to action.
- The ability to move effortlessly between premium brand storytelling and commercially driven messaging.
- We'd love to hear from people who have worked within:
- Subscription businesses
- Mobile apps
- Direct-to-consumer (D2C) brands
- Luxury consumer brands
- Consumer technology
- Lifestyle brands
- Experience working with A/B testing, customer insights or performance data would be a strong advantage.
- Why consider this opportunity?
- You'll be joining a founder-led business experiencing rapid international growth, where your work will directly influence how millions of customers engage with the brand.
- This is an opportunity to help define the written voice of an ambitious global business whilst working alongside a passionate, collaborative team who genuinely value creativity, innovation and continuous improvement.
- If you're passionate about creating copy that not only tells a story but genuinely influences customer behaviour, I'd love to hear from you.
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