Senior Commercial Manager
Skills
About This Role
Overview
- Drive revenue and profit growth through effective execution of Brand strategy.
- Foster relationships with customers and internal stakeholders at all levels.
- Understand customer business strategies and growth drivers and develop winning
- Joint Business plans aligned to customer strategic imperatives.
- Conduct in-depth market analysis to identify trends, consumer behaviour, and
- emerging opportunities.
- Provide insights to inform strategic decision-making.
- Ensure innovation plans are landed successfully.
- Collaborate with the marketing team to align commercial strategies with brand
- marketing efforts, ensuring a cohesive and impactful market presence.
- Support the management team in defining budgets, targets and growth driven
- strategies.
- Identify and execute business opportunities to increase brand visibility and
- presence.
- Negotiate cost price changes, range, distribution, shelf positioning, promotional
- activities etc. to build the brand within the customer portfolio.
- Formulating customer specific plans/strategies in line with accountable budgets,
- costing, packaging and retail prices.
- Management of Own Label contracts as appropriate, including securing new
- business, maintaining current business and managing the P&L in a commodity
- driven environment.
- Create and maintain demand forecast at volume, value and profit level along with
- the demand planning team.
- Collaborating with supply chain team to build effective customer service and
- fulfilment to each retailer.
- To understand the pulse of the market and industry . Monitor competitor activity and
- adjust forward plans to ensure brand growth.
- Any other reasonable duties, responsibility or requests that may be issued by
- management from time to time
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