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Senior Brand Manager

Client of Carter MurraySaudi Arabia, KSA2 days agoSenior
Senior

Skills

Brand StrategyMarketing CampaignsMarket Research

About This Role

Overview

Lead brand communication and build strong relationships with international brand principals, ensuring strategic alignment and collaboration

Develop and manage annual Joint Business Plans (JBP) to drive commercial and brand objectives

Plan and execute trade marketing campaigns, in store activations, visibility programs, and promotional initiatives

Oversee digital campaigns, influencer activations, and content management to strengthen brand presence

Coordinate participation in trade shows and industry events to maximize exposure

Align closely with Procurement to set purchase targets and manage inventory health and stock levels

Partner with Sales teams to drive sell out strategies, execution excellence, and market penetration

Collaborate cross functionally with Finance, Logistics, and Marketing to ensure seamless execution of plans

Monitor brand performance, campaign effectiveness, and ROI through structured reporting and analysis

Track competitor activity and propose initiatives to drive growth and differentiation

Act as the key brand custodian, ensuring brand integrity, positioning, and consistency across all touchpoints

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