KSA Sensodyne Senior Brand Manager

Overview

Role Purpose

Brand Strategy & Growth Delivery

• Lead the annual brand strategy and full-year business planning for the **Sensodyne Core portfolio**, including toothpaste and toothbrush.
• Define and execute growth plans to deliver against top and bottom line, market share, penetration, and brand equity objectives.
• Identify and prioritize the right growth levers through strong understanding of category dynamics, consumer behavior, shopper trends, and competitive landscape.
• Ensure brand plans are aligned to business priorities and supported by clear performance metrics and actionable execution plans.

Innovation & Launch Excellence

• Lead the development and deployment of the marketing mix for the launch of **Sensodyne****Pronamel**.
• Ensure strong launch readiness across brand, customer, and channel touchpoints, partnering closely with cross-functional teams.
• Drive excellence in launch planning, activation, and post-launch performance monitoring to maximize impact and learning.

Consumer-Led Brand Building

• Translate consumer and shopper insights into compelling brand propositions, communication strategies, and activation plans.
• Bring brand science to life in a clear, relevant, and differentiated way for consumers and customers.
• Develop and execute integrated, consumer-centric campaigns across digital, traditional, in-store, and e-commerce channels.

Commercial & Financial Management

• Own brand topline and support full P&L delivery through disciplined planning, strong investment choices, and proactive performance management.
• Manage marketing budgets effectively, ensuring resources are allocated to the highest-impact activities.
• Track and analyze business and campaign performance, using data and insights to optimize plans and maximize ROI.

Cross-Functional Leadership

• Partner closely with Sales, ComEx, Expert Team, Finance, and Supply teams to ensure aligned and effective go-to-market execution.
• Lead agency partners and external stakeholders to deliver high-quality campaigns and activation plans on time and within budget.
• Influence senior stakeholders through strong business cases, clear recommendations, and data-backed decision making.

Experience & Qualifications

• Bachelor’s degree in business, Marketing, or related field preferred.
• MBA or master’s degree preferred.
• 10–12 years of total professional experience.
• Minimum 7–8 years of relevant experience in brand marketing.
• Experience in FMCG, consumer healthcare, or similarly fast-moving consumer-led categories preferred.
• Proven track record in brand building, innovation launches, and delivering strong commercial results.
• Experience managing complex cross-functional stakeholders and agency ecosystems.
• Strong understanding of the **Saudi market, shopper behavior, and consumer landscape** highly preferred.
• Based in **Jeddah** preferred.

Critical Capabilities

• Strong strategic marketing and brand management capability
• High commercial acumen and financial understanding
• Strong consumer and shopper insight orientation
• Proven ability to lead innovation and launch execution
• Strong stakeholder management and influencing capability
• Excellent execution discipline and project management skills
• Data-driven decision making and performance orientation
• Strong understanding of omnichannel marketing, including digital and e-commerce
• Ability to operate in a fast-paced, entrepreneurial environment
• Good understanding of how AI and emerging technologies are reshaping modern marketing

Leadership Expectations

• The successful candidate will demonstrate:
• Strong ownership and accountability
• The ability to balance long-term brand building with short-term commercial delivery
• Confidence working through ambiguity and making sound business decisions
• A collaborative leadership style with the ability to align and influence across functions
• A high standard of execution and attention to detail
• Agility, resilience, and a strong bias for action
• Why this role matters
• This is a critical role within the Oral Health portfolio, with responsibility for both a core business and an important innovation launch.
• Success in this role will require a leader who can combine strategic brand stewardship with strong commercial delivery, while consistently driving execution excellence across all consumer touchpoints.

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