KSA Panadol Senior Brand Manager

Overview

Role Purpose

Brand Strategy & Growth Delivery

• Lead the annual brand strategy and full-year business planning for the OTC portfolio, with primary focus on **Panadol**.
• Own the development and execution of growth plans to deliver against top and bottom line, market share, penetration, and brand equity objectives.
• Identify the key drivers of growth for Panadol across consumer segments, occasions, channels, and pack architecture, and translate them into actionable plans.
• Continuously assess category, shopper, consumer, and competitive dynamics to identify risks, opportunities, and required strategic shifts.
• Ensure brand plans are aligned to business priorities and supported by clear performance measures and execution discipline.

Panadol Brand Leadership

• Act as the key brand leader for **Panadol**, ensuring the brand remains competitive, relevant, and strongly positioned in the market.
• Drive the long-term growth agenda for Panadol by balancing brand building with commercial delivery.
• Lead key decisions around portfolio priorities, communication strategy, activation focus, and investment allocation for the brand.
• Strengthen Panadol’s consumer relevance by identifying meaningful insights, unmet needs, and winning demand-generation opportunities.
• Support the development of initiatives that protect and grow Panadol’s leadership in a dynamic and competitive OTC environment.

Consumer-Led Brand Building

• Translate consumer and shopper insights into compelling brand propositions, communication strategies, and activation plans.
• Develop and execute integrated campaigns across digital, traditional, in-store, and e-commerce channels.
• Ensure all marketing activities are insight-led, locally relevant, and aligned with brand strategy and business goals.
• Partner with cross-functional teams to bring innovation, science, and brand value propositions to life in a simple and compelling way.

Commercial & Financial Management

• Own brand topline and support strong P&L delivery through disciplined planning, proactive performance management, and effective investment choices.
• Manage marketing budgets with rigor, ensuring resources are allocated to the highest-value activities.
• Track, analyze, and optimize brand and campaign performance to maximize ROI and improve effectiveness.
• Use data, insights, and market performance to challenge assumptions and guide decision making.

Cross-Functional Leadership

• Partner closely with Sales, ComEx, Expert Team, Finance, Medical, Regulatory, Supply, and other key stakeholders to ensure aligned and effective go-to-market execution.
• Lead agency partners and external stakeholders to deliver impactful campaigns and activation plans on time and within budget.
• Influence senior stakeholders through strong business cases, clear recommendations, and fact-based decision making.
• Build strong collaboration across teams to ensure marketing strategy translates into flawless execution in the market.

Experience & Qualifications

• Bachelor’s degree in business, Marketing, or related field preferred.
• MBA or master’s degree preferred.
• 10–12 years of total professional experience.
• Minimum 7–8 years of relevant experience in brand marketing.
• Strong experience in OTC, FMCG, consumer healthcare, or similarly fast-moving consumer-led categories preferred.
• Proven track record in brand building, innovation launches, and delivering strong commercial results.
• Demonstrated experience in managing complex portfolios and high-impact brands with strong market presence.
• Experience managing complex cross-functional stakeholders and agency ecosystems.
• Strong understanding of the **Saudi market, shopper behavior, and consumer landscape** highly preferred.
• Based in **Jeddah** preferred.

Critical Capabilities

• Strong strategic marketing and brand management capability
• High commercial acumen and financial understanding
• Strong consumer and shopper insight orientation
• Ability to identify and activate growth levers with speed and precision
• Proven ability to manage large, important brands with confidence and ownership
• Strong stakeholder management and influencing capability
• Excellent execution discipline and project management skills
• Data-driven decision making and performance orientation
• Strong understanding of omnichannel marketing, including digital and e-commerce
• Ability to operate effectively in a fast-paced, entrepreneurial environment
• Good understanding of how AI and emerging technologies are reshaping modern marketing

Leadership Expectations

• The successful candidate will demonstrate:
• Strong ownership and accountability for business and brand outcomes
• The ability to think strategically while staying close to execution details
• Confidence in managing a high-profile brand with strong commercial expectations
• A collaborative leadership style with the ability to align and influence across functions
• Agility, resilience, and a bias for action in a fast-moving market
• A high standard of execution and attention to detail
• Sound judgment in balancing brand equity, growth, and profitability
• Why this role matters
• This is a critical role within the OTC portfolio, with **Panadol at the center of the agenda**.
• Panadol is a strategically important brand with significant commercial weight, strong consumer relevance, and a central role in driving growth for the business.
• Success in this role will require a leader who can strengthen Panadol’s market position, unlock new growth opportunities, and consistently deliver high-quality execution across all channels and touchpoints.
• The role calls for a candidate who can combine strong brand stewardship with commercial sharpness and executional excellence.

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