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Senior Analyst Media

VaynerX
Gurugram, IND
Full-time
Mid-Senior
Onsite
Discovered 1 months ago
Media analyticsDigital marketing analyticsSocial media analyticsPerformance marketingSQLTableau

Full Job Posting

Role Overview

The Performance Marketing & Analytics team creates data structures, automated dashboards, visualizations, social-listening integrations, and bespoke measurement solutions.

The role supports internal teams and clients in understanding attention and its business impact.

Key Responsibilities

  • Analyze campaign and customer data and provide actionable recommendations for relationship marketing communications.
  • Manage day-to-day analytics for assigned clients, including data and reporting-template QA.
  • Develop and present analytics deliverables to clients with analytics and account-management teams.
  • Support internal projects that improve analytics tools, techniques, processes, and frameworks.
  • Query complex datasets to generate insights for media and content optimization.
  • Correlate campaign performance with audience data and identify KPIs for engagement, effectiveness, fan growth, and content.
  • Partner with creative, content, media, and account teams to optimize paid and organic social campaigns.
  • Support measurement and reporting across Meta, Instagram, LinkedIn, YouTube, and X.
  • Use social listening, trend analysis, audience insights, and content data to find optimization and growth opportunities.

Experience and Capabilities

  • 3 years of relevant experience in media analytics, digital marketing analytics, social media analytics, or performance marketing.
  • Knowledge of measurement methodologies and their applications.
  • Experience with SQL and Tableau.
  • Strong PowerPoint, Excel, Google Slides, and Google Sheets skills.
  • Strong understanding of organic and paid social media management.
  • Experience in social media strategy, planning, content amplification, and campaign optimization.
  • Hands-on Google Ads planning and execution across Search, Display, YouTube, Performance Max, and remarketing.
  • Experience in audience targeting, performance tracking, campaign measurement, and reporting.
  • Experience with social listening, community management, and trend identification.
  • Strong client servicing and stakeholder-management skills, including independently managing client conversations.
  • Ability to work under strict deadlines while balancing multiple projects.

Platforms and Tools

  • Experience with media platforms may include Facebook, Twitter, Instagram, Tumblr, YouTube, DCM, DV360, and The Trade Desk.
  • Paid and organic social media work includes Meta, Instagram, LinkedIn, YouTube, and X.

About VaynerMedia

VaynerMedia is a global integrated creative and media agency focused on helping brands win attention, drive relevance, and deliver business results.

The APAC team serves a diverse client base across the region.

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