Senior Strategist (Freelance)
Role Overview
Freelance, project-based opportunity collaborating with the local team and global experts.
The strategist will bring strategy expertise and familiarity with China’s digital landscape, including attendance at on-site events and activations.
Key Skills for This Role
Full Job Posting
Opportunity
Freelance, project-based opportunity collaborating with the local team and global experts.
The strategist will bring strategy expertise and familiarity with China’s digital landscape, including attendance at on-site events and activations.
Strategy and insight work
- Build connections between brands and consumers through strategic work.
- Develop end-to-end customer experience strategy informed by customer research, vision, and design.
- Create strategy from brand direction through tactical social, content, and influencer approaches.
- Use data and research to find consumer insights and inform recommendations.
- Bring consumer culture and research insights to creative teams and clients through qualitative mining and quantitative synthesis.
- Develop audience segmentations that inform strategic decisions and creative approaches.
Content and delivery
- Create content calendars, caption banks, and trend-led posts.
- Conduct content audits and work with media teams on holistic measurement frameworks.
- Craft clear strategic rationale and presentation stories that communicate and sell ideas.
- Apply knowledge of content creation, digital consumer journeys, and campaign architecture.
- Attend on-site events and activations.
Experience and capabilities
- Implementation knowledge of end-to-end customer experience strategies, including customer research, strategy, vision, and design.
- Ability to develop brand, social, content, and influencer strategies and use research to generate consumer insights.
- Deep understanding of marketing fundamentals and digital agency work, content creation, digital consumer journeys, and campaign architecture.
- Four or more years of China-market media or creative advertising agency strategy experience is listed as nice to have.
- The pitch asks about Mandarin fluency, but the posting does not establish it as a mandatory requirement.
- A portfolio is described as nice to have.
About VaynerMedia
VaynerMedia describes itself as an independently owned creative and media agency focused on business problems, cultural relevance, and measurable business results.
The company describes its environment as fast-paced and startup-like, with opportunities to collaborate with global teams and major brands.
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