Sales & Marketing – B2B FinTech
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Key skills for this role
About the Role
A growing tech organization seeks a hybrid Sales & Marketing professional to drive B2B growth in the FinTech sector. The role involves managing the full sales cycle and executing marketing initiatives to increase brand awareness and generate leads.
Key Skills for This Role
Full Job Posting
Overview
One of the growing Tech based organization is seeking to hire a hybrid **Sales & Marketing** role focused on driving business growth and strengthening brand presence within the B2B FinTech sector.
The candidate will be responsible for managing the complete sales cycle, from lead generation and client acquisition to onboarding and account management, while also executing marketing initiatives that increase brand awareness, generate qualified leads, and support customer engagement.
The role requires someone who can balance business development with strategic marketing, work closely with internal and external stakeholders, and contribute to revenue growth through consultative selling and effective brand-building activities.
Key Areas Of Responsibility
- Manage the end-to-end B2B sales process, including prospecting, pitching, negotiation, closing, onboarding, and account management.
- Identify new business opportunities through networking, referrals, outbound outreach, digital channels, and industry events.
- Build and maintain strong relationships with clients and key decision-makers.
- Achieve monthly and quarterly sales targets while maintaining an active CRM pipeline.
- Develop marketing materials such as presentations, brochures, case studies, and sales collateral.
- Plan and execute webinars, product launches, industry events, email campaigns, and LinkedIn marketing initiatives.
- Coordinate with agencies, designers, and content creators to ensure timely campaign execution and brand consistency.
- Monitor marketing campaign performance and recommend improvements based on lead generation and engagement metrics.
Ideal Candidate Profile
- 2–3 years of experience in **B2B FinTech, SaaS, or Financial Services**.
- Strong understanding of the complete B2B sales lifecycle and consultative selling.
- Experience in both business development and brand marketing.
- Hands-on knowledge of CRM platforms (HubSpot, Salesforce, Zoho CRM, etc.) and marketing automation/email marketing tools.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Self-driven, organized, target-oriented, and capable of managing multiple projects simultaneously.
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