Sales Manager - FMCG
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Key skills for this role
About the Role
We are seeking a highly motivated and results-driven Sales Manager to aggressively grow and lead our B2B sales operations within our retail business unit.
Key Skills for This Role
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Overview
We are seeking a highly motivated and results-driven
Sales Manager
to aggressively grow and lead our B2B sales operations within our retail business unit.
Key Responsibilities
- Identify and acquire high-value corporate clients across key UAE sectors including Hotels, Restaurants & Cafés (HORECA), Hospitals, Clinics & Healthcare Facilities, Large-scale Catering Companies & Worker Camps
- Develop and execute effective B2B sales strategies to continuously expand the business pipeline.
- Build strong industry relationships and secure long-term supply partnerships.
- Manage and maintain key corporate accounts while ensuring excellent customer satisfaction.
- Lead commercial negotiations including pricing agreements, SLAs, and supply contracts.
- Achieve and exceed monthly, quarterly, and annual sales targets.
- Monitor market trends, sales performance, and customer demand to identify growth opportunities.
- Prepare accurate sales forecasts and pipeline reports for senior management.
- Ensure timely collections and manage customer credit exposure responsibly.
- Work closely with finance and operations teams to support smooth business execution.
- Provide market insights and product demand trends to support long-term purchasing and inventory strategies.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- Proven experience in corporate/B2B sales within retail, FMCG, food service, or wholesale sectors.
- Strong network within HORECA, healthcare, catering, or related UAE industries.
- Excellent negotiation, communication, and relationship management skills.
- Strong understanding of sales forecasting, collections, and account management.
- Ability to work independently and drive aggressive sales growth.
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