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bayt

Sales Manager - Events

Unknown
Riyadh, KSA
Full-time
Senior
Onsite
Discovered 2 days ago
Event-industry salesSales strategySales team leadershipClient relationship managementZoho CRMCRM systems

Full Job Posting

Role overview

Lead the sales team in Riyadh for an event business creating festivals, pop-up markets, sponsored activities, and other live experiences.

Drive sales targets, improve sales processes, and develop client and sponsor partnerships in a fast-paced event environment.

The business promotes its events through online and offline marketing and works with local talent, brands, performers, and content creators.

Responsibilities

  • Develop sales strategies aligned with company objectives; analyze market data, forecast trends, and set team targets.
  • Lead and manage the sales team, establish targets, conduct performance reviews, and provide mentoring and feedback.
  • Oversee key client relationships, handle high-level negotiations, and resolve complex client issues.
  • Improve sales processes and ensure effective use of Zoho CRM and other sales tools.
  • Manage the department budget, allocate resources, monitor financial performance, and adjust plans as needed.
  • Prepare sales reports and analysis; track team results against targets and KPIs and recommend adjustments.
  • Collaborate with marketing, operations, and other departments, and lead interdepartmental projects affecting sales.
  • Organize team training and keep current with industry trends and best practices.
  • Develop sponsor relationships, identify opportunities, negotiate agreements, and coordinate sponsorship integration with marketing and events teams.

Requirements

  • At least five years of sales-management experience, including a strong event-industry background, and proven sales-team leadership to achieve targets.
  • Bachelor's degree in Business, Marketing, or a related field; advanced sales-management or leadership certifications are a plus.
  • Advanced CRM proficiency, particularly Zoho CRM, and experience optimizing sales processes.
  • Strong analytical, leadership, mentoring, conflict-resolution, and problem-solving skills; ability to develop sales strategies and use market data for forecasting.
  • Excellent verbal and written communication, high-level client relationship management, and advanced negotiation skills.
  • Experience managing sales budgets, allocating resources, and monitoring financial performance.
  • Ability to collaborate across departments and lead or participate in cross-functional projects.
  • Experience identifying and securing event sponsorships, negotiating and managing agreements, and maintaining sponsor partnerships.
  • Arabic and English are required.

Benefits

  • Competitive salary and performance-based bonuses, medical, dental, and vision insurance, paid time off, and holiday schedule.
  • Professional development, career growth, networking opportunities, and access to company events and services.
  • Transportation allowance and mobile phone reimbursement.

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