Sales Manager - Events
Role Overview
Lead the sales team in Riyadh for an event business creating festivals, pop-up markets, sponsored activities, and other live experiences.
Drive sales targets, improve sales processes, and develop client and sponsor partnerships in a fast-paced event environment.
The business promotes its events through online and offline marketing and works with local talent, brands, performers, and content creators.
Key Skills for This Role
Full Job Posting
Role overview
Lead the sales team in Riyadh for an event business creating festivals, pop-up markets, sponsored activities, and other live experiences.
Drive sales targets, improve sales processes, and develop client and sponsor partnerships in a fast-paced event environment.
The business promotes its events through online and offline marketing and works with local talent, brands, performers, and content creators.
Responsibilities
- Develop sales strategies aligned with company objectives; analyze market data, forecast trends, and set team targets.
- Lead and manage the sales team, establish targets, conduct performance reviews, and provide mentoring and feedback.
- Oversee key client relationships, handle high-level negotiations, and resolve complex client issues.
- Improve sales processes and ensure effective use of Zoho CRM and other sales tools.
- Manage the department budget, allocate resources, monitor financial performance, and adjust plans as needed.
- Prepare sales reports and analysis; track team results against targets and KPIs and recommend adjustments.
- Collaborate with marketing, operations, and other departments, and lead interdepartmental projects affecting sales.
- Organize team training and keep current with industry trends and best practices.
- Develop sponsor relationships, identify opportunities, negotiate agreements, and coordinate sponsorship integration with marketing and events teams.
Requirements
- At least five years of sales-management experience, including a strong event-industry background, and proven sales-team leadership to achieve targets.
- Bachelor's degree in Business, Marketing, or a related field; advanced sales-management or leadership certifications are a plus.
- Advanced CRM proficiency, particularly Zoho CRM, and experience optimizing sales processes.
- Strong analytical, leadership, mentoring, conflict-resolution, and problem-solving skills; ability to develop sales strategies and use market data for forecasting.
- Excellent verbal and written communication, high-level client relationship management, and advanced negotiation skills.
- Experience managing sales budgets, allocating resources, and monitoring financial performance.
- Ability to collaborate across departments and lead or participate in cross-functional projects.
- Experience identifying and securing event sponsorships, negotiating and managing agreements, and maintaining sponsor partnerships.
- Arabic and English are required.
Benefits
- Competitive salary and performance-based bonuses, medical, dental, and vision insurance, paid time off, and holiday schedule.
- Professional development, career growth, networking opportunities, and access to company events and services.
- Transportation allowance and mobile phone reimbursement.
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