Sales Manager

Job purpose

Sales leadership and business development

• Lead and develop the sales team, set targets and priorities, conduct performance and pipeline reviews, and coach on prospecting through closing.
• Find, qualify, and convert sponsors, exhibitors, and partners through market mapping, outreach, networking, and referrals.
• Build local, regional, and international pipelines and personally take new opportunities through signed agreement.

Event sales and partnerships

• Set event sales strategies and sell sponsorships, exhibition space, branding, and tailored commercial packages.
• Identify revenue gaps and take corrective action against budget.
• Sell high-value and multi-event sponsorships, tailor propositions, communicate commercial value, negotiate terms, and close agreements.

Accounts, revenue, and forecasting

• Manage selected key accounts and senior decision-maker relationships; grow investment through retention, rebooking, upselling, and cross-selling.
• Deliver individual and team revenue and profitability objectives; collaborate on pricing and commercially viable propositions.
• Maintain accurate CRM records and review pipeline value, stages, conversion, sales cycles, closing dates, forecasts, risks, and corrective actions.

Market growth and collaboration

• Monitor industry trends, competitors, sponsorship demand, and client investment; recommend new events, sectors, and territories.
• Support new event launches, secure first-edition revenue, and build sustainable growth for subsequent editions.
• Work with event management, marketing, content, operations, production, and finance to align sales with delivery and client commitments.
• Represent the organisation at international events and client engagements, build industry relationships, and support on-site event delivery.

Qualifications and experience

• Minimum 3–4 years of B2B event sales experience, preferably in exhibitions, conferences, sponsorships, or international events.
• Arabic and English fluency is essential, with strong written and verbal communication in both.
• Demonstrated revenue-target achievement, new business wins, and commercial results; ability to lead, coach, and manage sales performance.
• Experience selling sponsorships, exhibitions, partnerships, branding, and tailored event solutions; strong prospecting and consultative selling.
• International business development, senior stakeholder relationships, strategic account management, retention, upselling, and partnership development experience.
• Strong proposal, presentation, negotiation, closing, commercial judgement, sales planning, pipeline, and forecasting skills.
• Experience with Salesforce or comparable CRM; proficiency in Microsoft Office; willingness to travel internationally.
• New event launch or market-entry experience is advantageous; energy, infrastructure, technology, or related B2B sector experience is advantageous.