Sales Manager

Overview

Sales Manager

Sales Strategy & Revenue Growth

• Drive exhibition stand sales, sponsorship, and additional revenue streams across assigned events and portfolios.
• Develop and execute sales strategies aligned with business objectives, market positioning, and growth targets.
• Identify new revenue opportunities through market analysis, sector expansion, and product development.
• Monitor sales performance, pipeline health, forecasting, and KPIs to ensure commercial targets are achieved.

Client Acquisition & Account Management

• Build and maintain strong relationships with exhibitors, sponsors, and industry partners to maximise retention, rebooking, and upselling opportunities.
• Proactively identify, engage, and convert new business through prospecting, networking, virtual meetings, and face-to-face sales activity.
• Manage key accounts and provide a high level of customer service throughout the full event lifecycle.
• Maintain accurate sales pipelines, forecasting data, and client records within CRM systems.

Portfolio & Floorplan Optimisation

• Support the strategic development and optimisation of exhibition floorplans to maximise revenue and enhance the customer experience.
• Collaborate with senior stakeholders on pricing strategies, space allocation, and commercial positioning.
• Identify new sectors, products, and growth opportunities to strengthen the event portfolio.

Market Intelligence & Industry Engagement

• Conduct ongoing market and competitor research to identify emerging trends, opportunities, and potential risks.
• Build and maintain relationships with industry associations, government entities, media partners, and key stakeholders.
• Attend industry events, exhibitions, and networking opportunities to generate leads and strengthen market presence.

Cross-Functional Collaboration

• Work closely with Marketing teams to support campaigns, lead generation activities, and customer engagement initiatives.
• Partner with Operations teams to ensure a seamless exhibitor and sponsor experience from sales through to event delivery.
• Collaborate with international sales partners and internal stakeholders to maximise participation and revenue opportunities.

Onsite Delivery & Customer Experience

• Support the successful onsite delivery of exhibitions and events, ensuring a high-quality experience for exhibitors, sponsors, and stakeholders.
• Maintain strong client relationships throughout build-up, event days, and breakdown.
• Act as a trusted point of contact for customers, ensuring satisfaction, retention, and long-term engagement.

What You'll Bring

• 3–5 years' experience in B2B sales, ideally within exhibitions, events, media, sponsorship, or a related commercial environment.
• Proven track record of achieving or exceeding revenue targets.
• Strong commercial acumen with the ability to identify and convert new business opportunities.
• Excellent relationship management, networking, and consultative selling skills.
• Experience engaging with senior stakeholders and decision-makers across international markets.
• Strong negotiation, communication, and presentation skills.
• Experience using CRM systems and Microsoft Office applications (SAP experience is advantageous).
• Bachelor's degree in Business, Marketing, Sales, or a related discipline.
• Fluent English is essential; additional languages are advantageous.

Why Join Us?