Sales Manager - Corporate MICE
Role Overview
Acquire, develop, retain, and grow selected Corporate and MICE accounts to maximize hotel revenue.
Support revenue across rooms, suites, residences, meetings and events, food and beverage, wellness, partnerships, and ancillary experiences.
Key Skills for This Role
Full Job Posting
Role overview
Acquire, develop, retain, and grow selected Corporate and MICE accounts to maximize hotel revenue.
Support revenue across rooms, suites, residences, meetings and events, food and beverage, wellness, partnerships, and ancillary experiences.
Business development and account management
- Prospect, qualify, develop, and retain accounts through structured account management and timely client follow-up.
- Create account strategies using stakeholder mapping, procurement awareness, production history, opportunity potential, and measurable next steps.
- Build client and intermediary relationships and conduct regular account reviews and strategic business development meetings.
Sales and revenue activities
- Conduct calls, appointments, presentations, site inspections, familiarization trips, networking, trade shows, sales missions, roadshows, and partner activations.
- Prepare tailored proposals and account plans; qualify event and accommodation requirements, budgets, contracting needs, and revenue potential.
- Negotiate and convert business using value-led selling and disciplined pricing; identify cross-selling and upselling opportunities while protecting rate integrity.
- Monitor performance, market trends, lost business, booking pace, and competition to identify risks and opportunities.
Coordination and reporting
- Coordinate with hotel departments to support seamless client and guest experiences and ensure accurate handover of confirmed business, event needs, VIP arrangements, billing, and contractual obligations.
- Maintain customer, account, opportunity, production, and activity records in approved sales systems and CRM platforms.
- Prepare weekly and monthly reports, forecasts, account reviews, pipeline summaries, production analyses, and lost-business commentary.
- Contribute market intelligence, account insights, and segment recommendations to the annual Sales and Marketing Plan.
Experience and market knowledge
- Proven experience in luxury hospitality sales, corporate account management, MICE sales, business development, or a related commercial role.
- Strong understanding of Abu Dhabi, UAE, GCC, regional, and international Corporate and MICE source markets.
- Strong understanding of luxury hotel positioning, corporate contracting, government and diplomatic business, meetings and events, association business, account strategy, and relationship-based selling.
Systems and commercial expectations
- Proficiency in Microsoft Office and experience with Delphi, Salesforce, Opera, or equivalent hotel sales systems and CRM platforms.
- Deliver agreed Corporate and MICE revenue, production, activity, pipeline, and conversion targets.
- Build a balanced portfolio of Corporate, Government, Diplomatic, DMC, PCO, Agency, Association, and MICE accounts.
- Increase market share, profitability, client retention, and need-period business through proactive selling and account development.
About Rosewood Abu Dhabi
Rosewood Abu Dhabi is a five-star hotel on Al Maryah Island in Abu Dhabi's Central Business District, with guest rooms, dining, and hotel amenities.
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