Sales Manager | Al-Futtaim Automotive - BYD | KSA

Position Summary

Commercial Performance & P&L Ownership

• Deliver monthly and annual targets across unit sales, gross margin, F&I penetration, accessories, and trade-in conversions
• Manage showroom P&L by controlling pricing discipline, discounting strategy, cost structures, and inventory performance
• Develop and execute sales plans aligned with OEM campaigns, stock availability, market conditions, and competitor activity
• Monitor pipeline performance, conversion ratios, and sales mix to maximize profitability per unit
• Ensure optimal inventory management, reducing ageing stock and improving stock turn

Team Leadership & Capability Development

• Lead, coach, and develop Sales Supervisors, Sales Executives, Sales Coordinators, Handover Specialists, and Guest Relations teams
• Drive recruitment, onboarding, and ongoing capability development aligned with brand standards and Saudization targets
• Set individual and team KPIs, conduct performance reviews, and manage underperformance with clear action plans
• Build a high-performance sales culture focused on accountability, conversion excellence, and customer experience

OEM, Finance & Stakeholder Management

• Manage strategic relationships with OEM / Principal on stock allocation, product programs, training, and audit compliance
• Liaise with finance partners and banks to maintain strong F&I penetration, approval rates, and financing performance
• Engage with corporate accounts, fleet clients, and key strategic customers to drive business growth
• Coordinate with internal stakeholders including Aftersales, Marketing, and Finance to align business objectives

Customer Experience & Brand Standards

• Ensure showroom presentation, vehicle display, demo fleet readiness, and customer journey align with OEM CI standards
• Own showroom NPS / CSV performance and lead resolution of escalated customer complaints
• Drive a structured sales journey including second-facing strategy to maximize conversion and customer satisfaction
• Ensure consistent and premium customer experience across all touchpoints

Reporting, Compliance & Governance

• Submit accurate sales forecasts, pipeline reports, and performance analytics to senior leadership and finance teams
• Ensure full compliance with KYC, financing documentation, anti-fraud controls, and internal audit requirements
• Monitor data accuracy within CRM / DMS systems to support reliable reporting and decision-making
• Drive workforce planning, Saudization targets, and team structure optimization in coordination with HR

Education

• al Requirements
• Bachelor’s Degree in Business Administration, Marketing, or a related discipline

Requirements

• Minimum 7–10 years of progressive automotive retail sales experience within a franchised dealership environment
• At least 3 years of experience in a Sales Manager, Showroom Manager, or equivalent leadership role
• Proven track record of delivering P&L performance, revenue growth, and team leadership in KSA markets
• Experience managing high-volume or multi-brand showroom operations is strongly preferred

Technical Skills

• Advanced proficiency in CRM and Dealer Management Systems (DMS) for sales management, reporting, and analytics
• Strong understanding of P&L management, gross margin control, and inventory performance metrics
• Advanced Microsoft Office skills, particularly Excel and PowerPoint for reporting and presentations
• Strong knowledge of F&I products, financing structures, and trade-in valuation processes
• Ability to analyze sales performance data and implement corrective strategies
• Valid Saudi Arabia driving license