Sales Manager | Al-Futtaim Automotive - BYD | KSA
Role Overview
Own the showroom’s commercial performance, including unit sales, gross margin, F&I penetration, trade-ins, and customer experience.
Lead a multi-layered sales organization and align sales execution with OEM strategies and dealership financial objectives.
Key Skills for This Role
Full Job Posting
Role overview
Own the showroom’s commercial performance, including unit sales, gross margin, F&I penetration, trade-ins, and customer experience.
Lead a multi-layered sales organization and align sales execution with OEM strategies and dealership financial objectives.
Commercial performance and leadership
- Deliver monthly and annual targets across unit sales, gross margin, F&I penetration, accessories, and trade-in conversions.
- Manage showroom P&L, pricing, discounting, costs, inventory, pipeline, conversion, and sales mix.
- Lead and develop sales supervisors, sales executives, coordinators, handover specialists, and guest relations teams.
- Drive recruitment, onboarding, KPIs, performance reviews, capability development, and Saudization targets.
Stakeholders, customer experience, and governance
- Manage OEM relationships, finance partners, banks, corporate accounts, fleet clients, and internal stakeholders.
- Maintain showroom presentation and vehicle readiness; own NPS/CSV and resolve escalated customer complaints.
- Submit forecasts and performance reports; ensure KYC, financing, anti-fraud, audit, and CRM/DMS data compliance.
- Coordinate workforce planning and team structure optimization with HR.
Education and experience
- Bachelor’s degree in Business Administration, Marketing, or a related discipline.
- Minimum 7–10 years of progressive franchised automotive retail sales experience, including at least 3 years in a Sales Manager, Showroom Manager, or equivalent leadership role.
- Proven P&L, revenue growth, and team leadership record in KSA markets; high-volume or multi-brand showroom experience is preferred.
Technical skills and license
- Advanced CRM and DMS proficiency; advanced Excel and PowerPoint skills.
- Strong P&L, gross margin, inventory, F&I, financing, and trade-in valuation knowledge.
- Ability to analyze sales performance data and implement corrective strategies.
- Valid Saudi Arabia driving license.
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