Sales Manager

Role purpose

Sales strategy and team leadership

• Own sales strategy for off-plan projects and translate targets into individual Relationship Manager KPIs.
• Monitor performance, implement corrective actions, improve lead conversion, and maximize revenue.
• Lead the Relationship Management team through pipeline reviews, sales reports, one-to-ones, coaching, and performance reviews.
• Set expectations for follow-up, client engagement, sales activity, pipeline management, and conversion rates.
• Address underperformance, escalate persistent concerns where appropriate, and identify team training needs.

Partners, pipeline, and reporting

• Build relationships with brokers, master brokers, channel partners, high-net-worth clients, and investor networks.
• Activate broker channels through briefings, presentations, networking, and ongoing engagement; monitor partner performance and conversion opportunities.
• Ensure accurate CRM use, lead allocation, follow-up, pipeline management, and reporting.
• Review forecasts, reservations, booking progress, cancellations, and conversion rates; report results, risks, and corrective actions to senior leadership.
• Ensure client records, booking documentation, sales activities, and internal procedures meet company requirements.

Market and commercial performance

• Monitor Dubai real estate conditions, competitor activity, pricing trends, buyer sentiment, and market opportunities.
• Use market intelligence and sales data to refine strategy, positioning, pricing, and promotional decisions.
• Coordinate with Marketing and other departments to align lead generation and campaigns with commercial objectives.

Qualifications and experience

• Track record in Dubai off-plan property sales; at least five years of relevant experience is ideal, including developer experience.
• Experience managing and developing sales professionals or Relationship Managers with measurable target results.
• Strong understanding of the Dubai real estate market, investor-led sales, off-plan transactions, and applicable regulations.
• Experience in sales forecasting, pipeline management, CRM, performance reporting, and conversion analysis.
• Excellent leadership, communication, negotiation, and relationship-management skills.
• Strong commercial acumen, analytical ability, and a proactive, target-driven approach.
• A relevant bachelor’s degree is preferred; English fluency is required.

Competencies

• Ability to set targets, monitor results, address underperformance, and build accountability.
• Ability to develop practical sales plans, strengthen client and broker relationships, and communicate with senior stakeholders.
• Strong CRM discipline, analytical skills, organization, and attention to detail.