Sales Executive – FMCG Principal (Foodservice / HORECA)
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About the Role
Elevate your career as a dynamic Sales Executive, driving growth in the Foodservice and HORECA sectors for a leading global FMCG principal in Jeddah.
Key Skills for This Role
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Overview
- We’re hiring a high-energy Sales Executive to grow our Foodservice / HORECA business in Jeddah for a global FMCG principal.
- If you know the market, can open doors, and can turn relationships into repeat orders, this one’s for you.
- What you’ll do
- Own and grow a portfolio of Foodservice / HORECA accounts (hotels, restaurants, cafés, catering, QSR)
- Drive volume, distribution, visibility, and execution across your territory
- Build strong relationships with chefs, buyers, procurement, and outlet managers
- Manage the full sales cycle: prospecting, listing, negotiation, promotions, order capture, and follow-up
- Work closely with van sales / route-to-market teams (where applicable) to ensure availability and on-shelf execution
- Monitor competitor activity, pricing, and market trends and feed insights back to the team
- Deliver against monthly targets, call plans, and KPIs with clean reporting and discipline
- What we’re looking for
- Proven experience in FMCG distribution within Food Services / HORECA in Saudi (Jeddah experience is a big plus)
- Strong “hunter + farmer” mindset: can win new accounts and grow existing ones
- Comfortable working with salesmen / van sales teams and route coverage where needed
- Solid commercial skills: negotiation, promotions, pricing, and account management
- Confident communicator in English (Arabic is a strong advantage)
- Self-starter with pace, resilience, and a proper ownership mentality
- Keywords (so you know this is your lane) Consumer, FMCG distribution, principal, Foodservice, HORECA, van sales, salesmen, route-to-market, wholesale, key accounts, Jeddah.
Skills
- Proven FMCG distribution sales experience in Jeddah (KSA)
- Strong Foodservice / HORECA channel background (hotels, restaurants, cafés, catering, QSR)
- New business development (hunter) + account growth (farmer) capability
- Confident negotiation skills (pricing, listings, promotions, trade terms)
- Hands-on experience working with van sales / route-to-market teams and field salesmen
- Strong territory management (call plan, coverage, pipeline discipline)
- Commercial awareness: competitor tracking, market mapping, consumer insight
- Excellent relationship-building with chefs, buyers, procurement, and outlet managers
- Target-driven with KPI reporting discipline (weekly/monthly performance)
- Strong communication in English (Arabic is a major advantage)
- Self-starter: resilient, fast-paced, ownership mindset
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