Sales Director

Fulltime

Reporting T

es1. Business Growth & Strategic Planni

• ngDevelop and execute the West Africa sales strategy in alignment with corporate business objective
• s.Achieve annual sales volume, revenue, gross margin, and profitability target
• s.Identify new business opportunities, emerging markets, and high-growth customer segment
• s.Design and implement market-entry and expansion strategies across new territories and channel
• s.Monitor industry trends, competitor activities, pricing strategies, and market development
• s.Develop strategic business plans to strengthen market leadership and brand presenc

e.2. Sales Leadership & Team Manageme

• ntLead, motivate, and develop regional sales teams to achieve business objective
• s.Establish clear sales targets, KPIs, and performance management framework
• s.Conduct regular business reviews, sales pipeline assessments, and forecasting meeting
• s.Build a high-performance culture focused on accountability, customer centricity, and result
• s.Coach and mentor Sales Managers and commercial teams to enhance capability and effectivenes
• s.Drive talent development, succession planning, and employee engagement initiative

s.3. Distributor & Channel Manageme

• ntDevelop, manage, and optimize distributor networks across West Afric
• a.Evaluate distributor performance and implement corrective action plans where require
• d.Negotiate distributor agreements, annual business plans, and commercial term
• s.Drive channel expansion to maximize market coverage and customer reac
• h.Ensure distributors comply with company standards, branding, and business objective
• s.Improve distributor profitability, inventory management, and sales effectivenes

s.4. Key Account Manageme

• ntDevelop and maintain relationships with strategic customers and major industry stakeholder
• s.Lead commercial negotiations with large industrial, mining, transportation, marine, and OEM customer
• s.Secure long-term contracts, supply agreements, and strategic partnership
• s.Support major tenders, bids, and business development opportunitie
• s.Ensure high levels of customer satisfaction and retentio

n.5. Market Development & Business Expansi

• onIdentify and capitalize on growth opportunities acros
• s:Automotive Lubrican
• tsIndustrial Lubrican
• tsMining Lubrican
• tsMarine Lubrican
• tsPower Generation Lubrican
• tsConstruction & Heavy Equipment Lubrican
• tsKey Activitie
• s:Drive market penetration and customer acquisition initiative
• s.Promote value-based selling and solution-oriented approache
• s.Develop product positioning strategies tailored to regional market need
• s.Collaborate with marketing teams on brand-building and promotional activitie

s.6. Pricing & Profitability Manageme

• ntDevelop and implement effective pricing strategies to maximize profitabilit
• y.Monitor product and customer profitability across all business segment
• s.Manage discount structures, rebates, and commercial policie
• s.Approve pricing decisions within delegated authority limit
• s.Ensure achievement of gross margin and contribution target

s.7. Forecasting, Budgeting & Business Planni

• ngPrepare annual sales budgets and strategic business plan
• s.Develop accurate sales forecasts and demand planning input
• s.Monitor actual performance against budgets and target
• s.Identify risks and opportunities impacting business performanc
• e.Support supply chain planning through accurate forecasting and inventory managemen
• t.Drive inventory optimization with distributors and key customer

s.8. Technical & Customer Suppo

• rtPartner with Technical Services teams to provide customer support and technical expertis
• e.Oversee lubricant trials, product conversions, and technical evaluation
• s.Ensure timely resolution of product performance issues and customer complaint
• s.Promote lubricant optimization programs and value-added technical service
• s.Support customers in improving equipment reliability and operational efficienc
• y.

& Experien

• ceEducati
• onBachelor's Degree in Engineering, Business Administration, Marketing, or related disciplin
• e.MBA or Postgraduate qualification preferre
• d.Experien
• ce12–18+ years of sales and business development experience within the lubricants, oil & gas, energy, industrial, or related sector
• s.Proven experience managing sales operations across West African market
• s.Strong understanding of lubricant distribution networks and channel managemen
• t.

Experience

• handling key accounts, strategic negotiations, and large commercial contract
• s.Demonstrated success in driving revenue growth and profitabilit
• y.