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Sales and Operations Manager, Franchise- EMEA

SKIMS
London, GBR
Full-time
Senior · 5+ years experience
Hybrid
Discovered 2 weeks ago

Full Job Posting

Key Responsibilities

  • Key Responsibilities
  • Franchise Operations Playbook & Standards
  • · Lead the development and ongoing evolution of the SKIMS EMEA Franchise Operations guide, creating a comprehensive framework for how franchise stores should open, operate, and maintain SKIMS standards.
  • · Establish clear Standard Operating Procedures (SOPs) across key areas including store operations, inventory management, stockroom organization, customer experience, loss prevention, health and safety, cash handling, facilities, and operational compliance.
  • · Partner with relevant HQ functions to ensure policies and procedures accurately reflect SKIMS' global standards while considering local market requirements.
  • · Create scalable operational tools, checklists, templates, and guidelines that franchise partners can easily implement across multiple markets.
  • · Regularly review and update operational procedures based on business growth, store learnings, partner feedback, and evolving global standards.
  • New Store Openings
  • · Act as the operational lead for franchise store openings across EMEA, partnering closely with franchise partners from planning through launch and post-opening.
  • · Develop clear pre-opening and opening-readiness processes, ensuring franchise partners understand key milestones, responsibilities, deadlines, and SKIMS expectations.
  • · Create opening checklists and operational readiness frameworks covering staffing, training, inventory, systems, facilities, store supplies, operational equipment, and compliance.
  • · Work cross-functionally with Retail, Visual Merchandising, Store Development, IT, Finance, Planning, Logistics, and other relevant teams to ensure successful and consistent openings.
  • · Identify potential operational risks ahead of launch and work proactively with partners and internal teams to resolve them.
  • Franchise Partner Management
  • · Serve as a primary operational go-between for SKIMS HQ and franchise partners, ensuring clear, consistent, and timely communication.
  • · Build strong relationships with franchise partners while maintaining accountability around SKIMS' operational and brand standards.
  • · Translate HQ strategies, policies, and initiatives into actionable guidance for franchise partners.
  • · Gather feedback and insights from franchise partners and communicate opportunities, challenges, and market-specific considerations back to HQ.
  • · Support partners in troubleshooting day-to-day operational challenges and identify solutions that balance local requirements with global brand consistency.
  • · Establish clear communication rhythms, operational reviews, and escalation processes between SKIMS and franchise partners.
  • Operational Excellence & Compliance
  • · Monitor franchise execution against established SKIMS operating standards and identify areas for improvement.
  • · Develop operational audits and assessment tools to measure compliance and store performance.
  • · Partner with franchise teams to create corrective action plans where standards are not being met.
  • · Identify opportunities to improve efficiency, consistency, productivity, and profitability across franchise operations.
  • · Ensure operational processes are scalable and can support SKIMS' continued expansion across multiple EMEA markets.
  • · Partner with internal stakeholders to ensure franchise operations remain aligned with wider retail and commercial objectives.
  • Cross-Functional Partnership
  • · Act as the internal operational voice of the franchise business, ensuring HQ teams understand the needs, timelines, and realities of franchise partners
  • · Build strong partnerships across Retail, Store Development, Visual Merchandising, Planning, Allocation, Logistics, IT, Finance, People & Culture, Learning & Development, and other relevant functions.
  • · Coordinate information and deliverables across multiple teams to ensure franchise partners receive clear and consistent direction.
  • · Support the Director of Franchise with operational reporting, business reviews, partner meetings, and strategic initiatives.
  • Commercial Responsibilities
  • Own the EMEA franchise market , including leading order appointments, ensuring range alignment with Planning, and incorporating long-range planning (LRP) objectives into market strategy.
  • Partner with and support the Director of Franchise on regional business development, identifying opportunities to drive growth and expand the franchise business across EMEA.

Skills, Knowledge and Expertise

  • · 5+ years of experience in retail operations, franchise operations, international retail, or multi-store operations, ideally within fashion, apparel, beauty, or another premium consumer brand.
  • · Strong understanding of retail store operations and the processes required to successfully open and operate high-volume stores.
  • · Experience developing SOPs, operational manuals, playbooks, or scalable retail processes.
  • · Franchise or partner-operated retail experience strongly preferred.
  • · Experience working across multiple markets or within an international business environment highly desirable.
  • · Strong project management skills with the ability to manage multiple store openings, partners, timelines, and workstreams simultaneously.
  • · Commercially aware, with an understanding of how strong operational execution impacts sales, profitability, customer experience, and brand perception.
  • · Excellent written and verbal communication skills with the ability to turn complex information into clear, actionable guidance.
  • · Strong relationship management skills with the confidence to influence and appropriately challenge both internal stakeholders and external partners.
  • · Comfortable working within a highly entrepreneurial, fast-paced, and evolving organization.
  • · Willingness to travel throughout EMEA as required.
  • Key Attributes
  • · Operationally rigorous: Naturally focused on process, consistency, detail, and execution.
  • · Highly collaborative: Able to connect HQ teams and franchise partners and create alignment across multiple stakeholders.
  • · Commercially minded: Understands that operational excellence must ultimately support the customer experience and business performance.
  • · Solutions-oriented:Identifies problems early and takes ownership of finding practical solutions.
  • · Confident communicator: Comfortable representing SKIMS with senior franchise partners and internal leadership.
  • · Adaptable: Thrives in an environment where processes are still being built and the business is evolving quickly.
  • · Accountable: Comfortable setting clear expectations and ensuring partners consistently deliver against agreed standards.
  • · Brand focused: Understands the importance of ensuring that every franchise store feels unmistakably SKIMS, regardless of market or operating partner.

Benefits, Culture and Perks

  • Benefits and Culture
  • Private Medical Insurance (PMI)
  • Group Life Assurance
  • Income Protection Critical Illness
  • Pension Scheme
  • Modern Health
  • ClassPass

Requirements

  • · 5+ years of experience in retail operations, franchise operations, international retail, or multi-store operations, ideally within fashion, apparel, beauty, or another premium consumer brand.
  • · Strong understanding of retail store operations and the processes required to successfully open and operate high-volume stores.
  • · Experience developing SOPs, operational manuals, playbooks, or scalable retail processes.
  • · Franchise or partner-operated retail experience strongly preferred.
  • · Experience working across multiple markets or within an international business environment highly desirable.
  • · Strong project management skills with the ability to manage multiple store openings, partners, timelines, and workstreams simultaneously.
  • · Commercially aware, with an understanding of how strong operational execution impacts sales, profitability, customer experience, and brand perception.
  • · Excellent written and verbal communication skills with the ability to turn complex information into clear, actionable guidance.
  • · Strong relationship management skills with the confidence to influence and appropriately challenge both internal stakeholders and external partners.
  • · Comfortable working within a highly entrepreneurial, fast-paced, and evolving organization.
  • · Willingness to travel throughout EMEA as required.
  • Key Attributes
  • · Operationally rigorous: Naturally focused on process, consistency, detail, and execution.
  • · Highly collaborative: Able to connect HQ teams and franchise partners and create alignment across multiple stakeholders.
  • · Commercially minded: Understands that operational excellence must ultimately support the customer experience and business performance.
  • · Solutions-oriented:Identifies problems early and takes ownership of finding practical solutions.
  • · Confident communicator: Comfortable representing SKIMS with senior franchise partners and internal leadership.
  • · Adaptable: Thrives in an environment where processes are still being built and the business is evolving quickly.
  • · Accountable: Comfortable setting clear expectations and ensuring partners consistently deliver against agreed standards.
  • · Brand focused: Understands the importance of ensuring that every franchise store feels unmistakably SKIMS, regardless of market or operating partner.

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