Russian Speaking Marketing & Web Analyst
About This Role
UAE Based Applicants only
Fluent Russian and English required
The Visa Services — the leading visa agency in the UAE in 2025, according to the World Travel Awards.
We are looking for a Web Analyst who will help build a transparent and reliable system for measuring advertising traffic and ensure high-quality data for decision-making.
▫️ Responsibilities
* Audit and diagnose tracking across all funnel stages: from Google Ads click to CRM conversion
* Identify and fix data gaps across systems (GTM, GA4, Google Ads)
* Ensure correct GCLID transmission and proper auto-tagging functionality
* Manage and optimize conversion actions (prioritization, deduplication)
* Set up and validate offline conversion uploads from CRM to Google Ads
* Perform regular data reconciliation (Google Ads → GA4 → CRM), identify and explain discrepancies
* Audit and improve GTM containers: tags, triggers, dataLayer
* Simplify the measurement stack without compromising data quality
▫️ Additionally (~30% of time):
* Manage and optimize Russian-language Google Ads campaigns
* Create and improve ad copy in Russian
* Work on campaign structure, keywords, and traffic quality
* Ensure ad copy quality: relevance, accuracy, and alignment with landing pages
▫️ Requirements
* 2+ years of experience in web analytics / performance marketing analytics
* Hands-on experience with GA4 and GTM (setup, auditing, debugging)
* Confident use of GTM Preview, GA4 DebugView, and DevTools
* Understanding of Google Ads attribution, GCLID, and auto-tagging
* Experience diagnosing data loss and discrepancies between Ads, GA4, and CRM
* Experience working with conversion actions, including offline conversions
* Ability to reconcile data from multiple sources and identify root causes of issues
* Fluent Russian (for managing advertising campaigns)
* Experience with Russian-language Google Ads campaigns
▫️ Nice to have:
* SQL for analytics
* Experience with multi-domain projects
* Understanding of Consent Mode
* Experience with server-side GTM
* Python or Apps Script for automation
* Experience with long sales cycle projects
▫️ Conditions
* Full-time, office-based work in Dubai (JLT), Mon–Fri
* Visa + medical insurance
* 12,000 AED to 14,000 AED, depending on experience
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