RLS - Parent Relations Executive

Job Description

• Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
• Implement parent relations strategies to ensure a seamless parent experience
• Organise and support social, networking and community events
• Conduct school tours, open days and promotional activities to support enrolment
• Track and coordinate school events requiring parental involvement
• Maintain transparent and effective communication with all parents
• Address parent enquiries, feedback and concerns promptly through approved channels
• Support parents with educational or behavioral concerns in collaboration with pastoral and safeguarding teams
• Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation
• Coordinate parent induction sessions for new families
• Support parents during drop-off and pick-up times in coordination with Reception
• Collect and analyse parent feedback and satisfaction surveys
• Conduct exit interviews and update records for departing families
• Prepare regular reports on parent enquiries and feedback to support continuous improvement
• Support the admissions team when required
• Carry out administrative tasks as directed by leadership
• Ensure compliance with all RLS policies, procedures and codes of conduct
• Maintain punctuality and attendance during core working hours
• Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency
• Provide operational cover when required to ensure continuity of service

Qualifications

• Fluent in Arabic and English
• Proven experience in customer relations or customer service
• Strong administrative and multitasking skills
• Excellent interpersonal and communication abilities
• Creative problem-solving skills
• Competence in digital platforms and technology
• Ability to handle confidential and sensitive information
• Ability to work independently and collaboratively
• Strong understanding of local culture and traditions

Desirable Qualities

• Bachelor’s degree in business administration, Communication, or a related field
• Minimum two years’ experience in a customer service role
• Knowledge of educational systems and school policies
• Understanding of safeguarding and preventive practices
• UAE Nationals with customer service experience
• Experience engaging with VIP stakeholders

Personal Qualities

• The ideal candidate demonstrates:
• Professional Communication: Active listening and strong relationship-building skills
• Customer Focus: Friendly, flexible, observant and responsive
• Organisation: Efficient and structured, with attention to detail
• Flexibility: Ability to adapt and perform under changing conditions
• Cultural Awareness: Respect for diverse cultural backgrounds
• Problem Solving: Proactive, decisive and solution-oriented approach
• Multitasking: Ability to manage multiple priorities effectively
• Teamwork: Strong collaboration and team engagement
• Trustworthiness: Absolute discretion and confidentiality

About Rashid and Latifa Schools Establishment

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