RLS - Parent Relations Executive
Skills
About This Role
Overview
- Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
- Implement parent relations strategies to ensure a seamless parent experience
- Organise and support social, networking and community events
- Conduct school tours, open days and promotional activities to support enrolment
- Track and coordinate school events requiring parental involvement
- Maintain transparent and effective communication with all parents
- Address parent enquiries, feedback and concerns promptly through approved channels
- Support parents with educational or behavioral concerns in collaboration with pastoral and safeguarding teams
- Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation
- Coordinate parent induction sessions for new families
- Support parents during drop-off and pick-up times in coordination with Reception
- Collect and analyse parent feedback and satisfaction surveys
- Conduct exit interviews and update records for departing families
- Prepare regular reports on parent enquiries and feedback to support continuous improvement
- Support the admissions team when required
- Carry out administrative tasks as directed by leadership
- Ensure compliance with all RLS policies, procedures and codes of conduct
- Maintain punctuality and attendance during core working hours
- Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency
- Provide operational cover when required to ensure continuity of service
Qualifications
- Fluent in Arabic and English
- Proven experience in customer relations or customer service
- Strong administrative and multitasking skills
- Excellent interpersonal and communication abilities
- Creative problem-solving skills
- Competence in digital platforms and technology
- Ability to handle confidential and sensitive information
- Ability to work independently and collaboratively
- Strong understanding of local culture and traditions
- Desirable Qualities* Bachelor’s degree in business administration, Communication, or a related field
- Minimum two years’ experience in a customer service role
- Knowledge of educational systems and school policies
- Understanding of safeguarding and preventive practices
- UAE Nationals with customer service experience
- Experience engaging with VIP stakeholders
Personal Qualities
- The ideal candidate demonstrates:
- Professional Communication: Active listening and strong relationship-building skills
- Customer Focus: Friendly, flexible, observant and responsive
- Organisation: Efficient and structured, with attention to detail
- Flexibility: Ability to adapt and perform under changing conditions
- Cultural Awareness: Respect for diverse cultural backgrounds
- Problem Solving: Proactive, decisive and solution-oriented approach
- Multitasking: Ability to manage multiple priorities effectively
- Teamwork: Strong collaboration and team engagement
- Trustworthiness: Absolute discretion and confidentiality
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